Search
Resources
Number of resources returned: 61 to 76 records of 76
What is a landing page?
A landing page is a page on your website that appears when a potential customer clicks on a link in a search engine (this can either be a sponsored or natural search listing), advertisement (e.g. a banner ad from another website) or from a link in an email. Natural Search From a search engine optimisation perspective (this is to get your site to appear in natural search results), content on a landing page revolves around a particular keyword/phrase (or a combination of ...
How to take a screenshot
To take a snapshot of what is currently on your screen: Windows Users Hit your "Print Screen" button (May also be abbreviated to PrtScn) Open up a Microsoft Word Create a new document Go to "edit" - > "paste" Save this document. Email this document to TMD Online. Mac Users Press "Command", "Shift", "3" simultaneously This will save the file to the desktop. Email this file to TMD Online.
Keeping an Eye Out with Google Alerts
Keeping an eye on what people are saying about you or your company on the internet is quite a daunting task. However our favourite search engine Google has come to the rescue with an excellent service known as Google Alerts. Google Alerts allows you to keep track of a particular topic that is featuring within Google Search results (i.e your company name or your competitors). Whenever Google catalogues something new that matches your keyword, it will send you an email (you ...
Who owns your domain name?
It's surprising how often companies (or individuals) are unaware of who registered their domain name and consequently who owns their domain name, which registrar is in charge of the domain name or when it is due for registration. What's the process in getting a domain name? There are a wide selection of companies who you can purchase a domain through. The company you purchase your domain name through is called the registrar. Usually an email is sent back to whoever registered your domain ...
Website Terminology
The web is synonymous with Acronyms, IT speak and technical mumbo jumbo (that in itself is a technical term). Here is a brief run down of some of the terms you're mostly likely to run into. FTP: File Transfer Protocol. Mostly used by web developers to launch websites (or changes to websites). You can "FTP" a file to a web server using a program such as CuteFTP. SFTP: A secure version of FTP (this is what we prefer to use then regular ...
How Long Until My Site Appears in Google?
Firstly lets just define the difference between a natural search and Sponsored Search. Natural search is the process where search engines send a robot (also called a spider) to your site. A Robot is simply an automated program that catalogues content on your site and decides what your site is about. The search engine then places your site in the search results where it feels you best fit in. How popular your site is also plays a major part in where ...
Google Maps
Providing directions, highlighting outlets, selling property, highlighting tourist spots / places to visit, showing coverage or service areas are some of the applications that some of our clients use Google Maps for. But what is Google Maps? Google Maps is a free service (provided by Google) that allows you to embed an interactive map on your website. Google Maps also runs well on all major browsers and operating systems. On this map you can pinpoint a number of locations using a series ...
Tips and Tricks: Resizing Photos
Pretty much every website these days comes with a Content Management System (or CMS) that gives website owners control over their content on their website. One of the key things in using a CMS is resizing a photo and uploading it. This article will show you some of the ways of resizing your photos before uploading - so that your site looks professional and your photos load quickly. Guidelines Many CMS's will give you a set size for your photos. It is essential ...
Why Webstats are so important
I love web statistics (especially Google Analytics!). They highlight how many people come to your site, what they are viewing and how long they are staying. When was the last time you viewed your statistics? Some businesses don''t look at their web statistics at all which means they have a limited perception on how their site is working and what revenue it is generating. So what are the key statistics you should know about your website? Hits : I want to really clear up ...
Need to run a simple email marketing campaign yourself? THE 3 BIG THINGS YOU SHOULD DO!
Email marketing is one of the cheapest and most powerful forms of advertising currently available to businesses. But exactly how do you create an effective email marketing campaign? 1. Get the database The information you collect from potential and existing customers is what allows you to tailor your promotions and customise your offers so you get the best possible return from your eMarketing effort. You really want to concentrate on quality rather than quantity. It is far better to send a campaign ...
Trent's Top 5 Tips for getting ranked in Search Engines
Most people turn to a search engine (such as Google / Bing) when it comes to finding businesses online. The majority of the time a customer will also use a generic keyword / term (i.e "gold coast holidays") as opposed to a business name to find what they are looking for. Therefore it is obviously important that when someone types in a keyword that is relevant to what you do that your site appears in the first page (usually the ...
Growing your database
Electronic marketing mediums such as email and sms are extremely cost effective and return results on par with (or better than) other forms of marketing such as broadcast and print. However, the drawback on electronically marketing is that you need a database to send to. The difference in costs associated with sending an electronic campaign to 1000 people as opposed to 10,000 people is negligible. So the key question is - what is the most effective way to grow my database? Firstly, ...
Email Marketing Gets Results!
Email marketing - its powerful, generates sales and is very cost effective. Yet not many businesses are taking advantage of (or if they are and doing a poor job of it) one of the most powerful tools they already have - their existing clients, and marketing to them via email. With email marketing you MUST consider "what is in for the people I am sending this campaign to". If you are sending poorly thoughout, poorly designed or repetive messaging - it is ...
How to build links to your website.
The world wide web consists entirely of a huge collection of links. Hooking into this global network, although challenging, is an important task that is often over looked by website owners. Getting other websites to link to yours has two distinct benefits: 1. Helps get people to your website 2. Can boost your page rank within search engines But how do you go about getting links to your site? Firstly look at what your site and company is about. Approaching sites that are of a similar ...
Getting staff involved is the key to successful up take of your site
Unless you're the dedicated "web manager" for your company - when was the last time you took a look at your company's website? Do you for example know what is on it? Do you regularly refer clients to it for more information? If you do, do other people in your organisation follow your example? A classic example: someone rings up a company and wants to know about that company's products / services. A sales person could spend 30 minutes describing the ...
Tips for writing news for your website
A really simple idea to keep your site fresh is to implement a "news" section on your website. Basically write 2 articles a month (or even one is ok - just make sure its good quality!) and either them post to your website via your Content Management System. Some really great ideas that you can use for your new section could include: New products, recent jobs or contracts your company may have won or completed, any events that you are holding, some tips ...