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Setting Up Google Analytics
So your website is now built, and we have suggested that we install Google Analytics on your site. Firstly ... what is Google Analytics? Google Analytics is a web analytics service offered by Google that tracks and reports what users are doing on your website. What kind of data is reported? Lots - but once you've got Google Analytics installed, you will be able to view statistics on how many people visit your site, how long they are staying, what pages they look at ...
Importance of setting proper title, meta descriptions and seo urls
For years we've spoken about how important Search Engine Optimisation is for the vast majority of websites. However when looking at a page, what does Google find important? Title tag. The title tag is what appears in the "tab" name at the top of the browser. The Heading 1 tag (this is a "h1" tag) - usually this is the first "heading" on the page you are looking at. The content of your actual page - you should try and include a couple of ...
Advertising on the internet - a beginners guide.
Our clients constantly ask us how they can make a direct revenue stream by running advertising on their website. Advertising on websites usually involves placing a link or banner at the top or side of your site. There are three different ways to charge for banner advertising on your site: CPM - Cost per 1000 impressions. Every 1000 times a banner is shown, your advertiser pays you a set fee. CPM charges usually range from $5 to $50. Note if you are ...
What to do about a bad google review.
We’ve discussed previously how important getting good Google Reviews are ... However what happens if you get a negative or a fake review. Regardless if the review is negative or fake – it’s critical to respond in a calm and professional manner. If you cannot to do this, it is better to not respond at all. If it’s a genuine negative review: Respond promptly Try to constructively address the issues raised, but whatever you don’t get into a “slanging” match. Try to defuse the situation ...
EU General Data Protection Regulation
The European Union General Data Protection Regulation (GDPR) contains new data protection requirements that will apply from 25 May 2018. This affects all Australian business (regardless of size) if they: have an establishment (e.g. physical store) inside the EU. offer goods and services to individuals inside the EU, or monitor the behaviour of individuals in the EU. The Australian Government has a great resource about what you need to do – click here to read. ABC News – also has a great article here. We ...
What is an API?
You may have heard the term API thrown around a lot, but exactly what is an API? An API is basically an interface for one system to “talk” to another system. For example: if we want to pull a list of reviews from Google and display this on your website, your website will connect to a Google API to retrieve these reviews. If you have a payment page on your website, your website will connect to your payment gateways “API” to process ...
Flash is dead, long live HTML5.
One of the web’s most oldest (and surviving) plugins "Flash" is officially being retired by Adobe in 2020. Flash has been on the way out for the past few years, as browsers (such as Chrome, IE) are disabling Flash. What was Flash used for? Flash in it’s heyday was heavily used for Video Streaming and Animation. As browsers adopted the new HTML5 standard (and users stopped using old browsers), Flash has become obsolete. Flash is still used across the web, but all ...
Importance of Google Reviews
It’s a given these days that consumers (or clients) turn to a search engine such as Google to find out about a product or service they are after. However once this consumer has short listed what they want (or who they want to use) the next step is they usually turn to online reviews. In recent research : Just under 90% of consumers have been influenced by an online review when making a buying decision. Regardless of whether you are ...
How to view updated changes
Below are video demonstration's on how to do a shift refresh open an incognito (private browsing), or clear your cache In your browser. It is important to do at least one of these options whenever TMD sends a change live, or updates your site on our test server. Videos Please note you will need sound. Click here if you use Chrome Click here if you use Firefox Click here if you use Internet Explorer Click here if you use Safari (MAC).
Why we love the payment gateway Stripe
If you are looking at processing credit cards via your website, you should seriously take a look at the Stripe payment gateway. Why our clients like Stripe: Stripe is an “all in one” merchant and payment gateway. It is very fast / easy to setup (all done online). You can be operating usually within around 48 hours (note it can take up 10 days for your first payment to clear). Stripe has a set rate of 1.75% + $0.30c / transaction for all ...
How to approach getting links to your site from other sites
Getting good quality links to your website is critical for Search Engine Optimisation (SEO). But how do you go about finding good quality links, as well as actually securing them from the relevant site owner? Some guides: Getting a link from a site that has nothing to do with your industry or business will do very little. Sourcing links from “low quality” websites can do severe harm to your ranking. Buying links, or participating in “link schemes” may work in the short term, but ...
Creating Good Meta Descriptions and Titles
Search Engine Optimisation (SEO) is the process / methodology of "optimising" your website to increase visibility within Google. A good meta description and a good title are a critical piece of the puzzle when optimising your website. What is a meta description? A meta description is an invisible "tag" that provides an accurate overview of what a web page is about. Meta descriptions are commonly used on search engine result pages to display a preview for a given page. Meta descriptions are around 160 characters long. What is a title tag? The title tag is an ...
How Remarketing can help your business
Remarketing allows you to show advertising to people who have visited your website in the past. This normally takes the form of Banner or Text based Ads, and if you are using Google AdWords, are displayed on websites signed up to Google’s Display network. How this works: A User visits your website. The source of this traffic can be direct traffic, traffic from search engines (natural or sponsored search), email marketing or social networking. We can categorise this user into a series ...
What is Mod Sec?
Sometimes when browsing your website or using your Content Management System (CMS), you find you are suddenly "locked" out, and can no longer access your website or CMS. First impression is naturally "our site / system is offline!" However upon investigation you can find that other people (e.g when browsing via a seperate network connection) can access the site fine. The cause of this might be a security plugin called "Mod Security". What is Mod Security? Mod_security (also known as "ModSec") is a module ...
End of Life for Internet Explorer 8,9 and 10
Posted 12 January 2016 Microsoft today has announced they are no longer supporting Internet Explorer versions 8,9 and 10. Read full statement from Microsoft here. What this means is that after January 12, 2016, Microsoft will no longer provide security updates (or technical support) for Internet Explorer 8, 9 and 10. What browser am I currently using? If you are unsure - visit this link. Should I upgrade if I am using IE 8,9 or 10? In an ideal world - absolutely yes. Having an ...
Can Google Crawl JavaScript and AJAX?
JavaScript is a language that is used by developers to enhance the web experience. JavaScript is used to handle things like: Animations (e.g. banners sliding / fading) Drop down menus Error / Validation messages Popups Slide shows Loading remote content (without forcing the entire page to reload). It is very rare to find a page or website that doesn't use JavaScript these days. However how does using JavaScript affect Google? Especially does Google "follow" JavaScript? Imagine this, you have a button on your home page that says "click here for ...
NetRanger File Manager Upgrade available
Posted: 24 August 2015. A number of clients have very recently reported receiving a "302" error when trying to upload files to their NetRanger CMS via Firefox, Safari and Internet explorer (Please note Chrome does not appear to be affected at this stage). This is due to Recent "Cpanel" security updates installed by your web hosting company (only clients hosted at "Onthenet" appear to be affected at this stage). The "Flash Plugin" is being phased out by browser companies, and it appears the way ...
Why you should make your site responsive.
Since 2015: Google released a new mobile-friendly ranking algorithm that was designed to boost mobile-friendly pages in mobile search results. There are two ways to have a "mobile friendly" site Option A: Build a completely seperate site (not recommended/not best practice) Option B (Recommended): Make your current site "responsive" (e.g adapt to mobile devices). (Better Option!) So why does Google like Option B Better: Makes it easier for users to share and link to your content with a single URL. Helps Google's algorithms accurately assign indexing properties ...
Setting up multiple versions of your site in different countries.
Customising your site for different countries is sometimes a necessity. Specifically you may offer different services, sell different products or have a different message for customers in different countries. You may also want to redirect users from specific countries to the correct version of your site. Considerations: You will most likely want to have separate addresses for each country (note this can have SEO implications – see below). This might be domain or url based: Domain Based www.yourcompany.com.au(Australia) www.yourcompany.co.nz (NZ) www.yourcompany.co.uk (UK) URL Based www.yourcompany.com/au www.yourcompany.com/nz www.yourcompany.com/uk You will also want to decide, ...
When you should (and shouldn't use Wordpress).
Wordpress is an open sourced blogging platform used by a lot of sites worldwide. However there are times when Wordpress is great, and when it is not so great. First Up ... If your site is basically a blog (or is very news oriented), Wordpress is a fantastic option to consider using. If your site doesn't fall in this category, you may want to consider other options. Why you should consider options: Wordpress primarily deals with two types of content "posts" and "pages". (which ...