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Help, Answers and Advice about your Web Site

Clearing your cache

(123 views)

Most internet browsers employ caching - the process of storing files locally (i.e on your computer) so that the second or third time you request a file - the browser can access your local cache - thus making your internet browsing experience faster.  Hence clearing your cache may be a necessary ...

NetRanger File Manager Upgrade available

(78 views)

Posted: 24 August 2015. A number of clients have very recently reported receiving a "302" error when trying to upload files to their NetRanger CMS via Firefox, Safari and Internet explorer (Please note Chrome does not appear to be affected at this stage).  This is due to Recent "Cpanel" security updates installed by ...

Facebook Apps and Widgets

(71 views)

Everyone is very excited about social media, and usually the first port of call is Facebook.  So you’ve setup your Facebook page, got yourself some Fans and uploaded some photos and videos of the staff XMAS party. But you can do so much more with your Facebook page.  Like your “personal” ...

Why do I get spam or blank enquiries from my website

(61 views)

If you’ve got an online form (like a contact form), and your site is a bit old (or your web developer is plain slack), and you’ve been receiving “blank” or “spam” enquiries through this form continue reading ... Why do I receive blank enquiries? Most likely there is no “validation” on the ...

Registering a certificate with Rapid SSL

(57 views)

What is a Secure Certificate A secure certificate allows you to accept sensitive information (such as credit card details) from users via your website.   To register a certificate with RapidSSL you need to perform the following steps. Before you proceed: Make sure you’ve got around 20 minutes to complete this process. You should check ...

Top 5 secrets to selling online

(46 views)

Selling products online can be an extremely profitable venture - here are the top 5 secrets so you too can get a piece of the internet pie! 1. Look at the product or service you are selling Clearly identify what your point of difference is and why people should purchase a product ...

eMatters payment gateway shutdown

(46 views)

The eMatters Payment Gateway is closing down on the 30th of June, and if your account is being migrated to eWay - here is a roadmap of how this will occur (please note that this Roadmap, has been sent to eWay for confirmation and approval. If at any stage, this ...

Why is SEO so important?

(41 views)

SEO or search engine optimisation has always mystified clients.  What is it?  Why is it important?  Essentially search engine optimisation is the process of getting your site as high up on Google natural search results for a given search term (if you don’t know the difference between natural and sponsored ...

How Long Until My Site Appears in Google?

(40 views)

Firstly lets just define the difference between a natural search and Sponsored Search. Natural search is the process where search engines send a robot (also called a spider) to your site. A Robot is simply an automated program that catalogues content on your site and decides what your site is about. ...

Why an SSL certificate is important for your website.

(39 views)

Firstly what is an SSL certificate? An SSL certificate is a small file that is installed on a web server, that stores a companies identity via a cryptographic key.  When a user browsers a site with an SSL certificate installed, the browser will display a "padlock" (or the address will go green), indicating that any ...

How to take a screenshot

(36 views)

To take a snapshot of what is currently on your screen:   Windows Users Hit your "Print Screen" button (May also be abbreviated to PrtScn)   Open up a Microsoft Word Create a new document Go to "edit" - > "paste" Save this document. Email this document to Trent Moffatt Designs. Mac Users Press "Command", "Shift", "3" simultaneously This will save the ...

When you should (and shouldn't use Wordpress).

(36 views)

Wordpress is an open sourced blogging platform used by a lot of sites worldwide.  However there are times when Wordpress is great, and when it is not so great. First Up ... If your site is basically a blog (or is very news oriented), Wordpress is a fantastic option to consider using.  ...

How to embed links in word

(33 views)

When you are providing copy to your web developer, using Microsoft Word is standard. But did you know that rather than providing copy such as: CompanyXYZ has experienced an increase in profit of over 500%, click here [ link to http://www.companyxyz.com.au/link1/blah/something.html ]. You can actually embed the link in the actual text? ...

End of Life for ASP Classic Sites

(32 views)

Websites eventually reach their natural end of life for various reasons including new and better technologies becoming available, customer preferences change, search engines algorithm updates and support for third party plugins (such as file upload components) comes to end. You can read more about why you should upgrade your website here. This ...

Why your Google keyword search Analytics are showing not provided

(31 views)

Two years ago, Google started encrypting searches for signed-in users, and many thought that Google would eventually encrypt 100% of searches even for those not signed-in. That prediction came true as Google announced it would encrypt all keyword searches for all users starting about a month ago.   Other search providers ...

Writing Good Website Copy

Like all medium advertising, the web has its own quirks, guidelines and rules of thumb to follow when it comes to writing good website copy.

Guideline #1 - Page length

Users hate reading paragraph upon paragraph of text on a single website.   Equally users hate navigating to page that has a single sentence (i.e click here to download PDF), as this is neither informative nor does it make the user feel that navigating to this page was worthwhile.  A good rule of thumb is to ensure there is 3 - 4 paragraphs per page, with good associated imagery. 
If you have more then 3 - 4 paragraphs consider splitting this into a number of easily navigatable pages (like our archive here) or have a PDF download that they can then save or print out.

Guideline #2 - Home page content
On your home page do not waste space with self indulgent "about us" messaging (i.e. our History, who started the company etc).  Get straight to the point by highlighting your product or service and the benefits this product or service provides to the user who is visiting your website.

Guideline #3 - Be informative

The web is different from traditional advertising in that users have actively decided to come to your site to get information.  So if you're selling a product make sure you have all the relevant information about this product, i.e. Name, Sizing Details, Description, Photos (with captions).  Also make sure that you provide associated resources such as How to Guides, Servicing Guidelines on utilising your product.

If you are a service based business consider putting some free advice on your website that helps the user make decisions.  This will also demonstrate your expertise in your field.  You may also wish to have a 'subscribe to our newsletter" feature where users who are already impressed with the advice you are giving may opt into a regular newsletter.

Guideline #4 - Structure

Make sure the way your copy is broken up makes logical sense. 
Ideally your copy should guide people throughout your site from home page copy through to products and then a call to action (such as purchasing or getting in contact).
Also don't just dump testimonials and case studies into isolated sections.  Try to provide links to this content where relevant, i.e. link a particular product with relevant product reviews, case studies and testimonials.

Guideline #5 -Demonstrate your site is kept up to date
To get users to return to your site - you need to quickly identify to them the site is kept fresh and relevant.  The easiest way to do this is to have a news column / section on your home page.  This also allows you to highlight new product lines, events or resources to your customers and clients.