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Help, Answers and Advice about your Web Site

Clearing your cache

(123 views)

Most internet browsers employ caching - the process of storing files locally (i.e on your computer) so that the second or third time you request a file - the browser can access your local cache - thus making your internet browsing experience faster.  Hence clearing your cache may be a necessary ...

NetRanger File Manager Upgrade available

(78 views)

Posted: 24 August 2015. A number of clients have very recently reported receiving a "302" error when trying to upload files to their NetRanger CMS via Firefox, Safari and Internet explorer (Please note Chrome does not appear to be affected at this stage).  This is due to Recent "Cpanel" security updates installed by ...

Facebook Apps and Widgets

(71 views)

Everyone is very excited about social media, and usually the first port of call is Facebook.  So you’ve setup your Facebook page, got yourself some Fans and uploaded some photos and videos of the staff XMAS party. But you can do so much more with your Facebook page.  Like your “personal” ...

Why do I get spam or blank enquiries from my website

(61 views)

If you’ve got an online form (like a contact form), and your site is a bit old (or your web developer is plain slack), and you’ve been receiving “blank” or “spam” enquiries through this form continue reading ... Why do I receive blank enquiries? Most likely there is no “validation” on the ...

Registering a certificate with Rapid SSL

(57 views)

What is a Secure Certificate A secure certificate allows you to accept sensitive information (such as credit card details) from users via your website.   To register a certificate with RapidSSL you need to perform the following steps. Before you proceed: Make sure you’ve got around 20 minutes to complete this process. You should check ...

Top 5 secrets to selling online

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Selling products online can be an extremely profitable venture - here are the top 5 secrets so you too can get a piece of the internet pie! 1. Look at the product or service you are selling Clearly identify what your point of difference is and why people should purchase a product ...

eMatters payment gateway shutdown

(46 views)

The eMatters Payment Gateway is closing down on the 30th of June, and if your account is being migrated to eWay - here is a roadmap of how this will occur (please note that this Roadmap, has been sent to eWay for confirmation and approval. If at any stage, this ...

Why is SEO so important?

(41 views)

SEO or search engine optimisation has always mystified clients.  What is it?  Why is it important?  Essentially search engine optimisation is the process of getting your site as high up on Google natural search results for a given search term (if you don’t know the difference between natural and sponsored ...

How Long Until My Site Appears in Google?

(40 views)

Firstly lets just define the difference between a natural search and Sponsored Search. Natural search is the process where search engines send a robot (also called a spider) to your site. A Robot is simply an automated program that catalogues content on your site and decides what your site is about. ...

Why an SSL certificate is important for your website.

(39 views)

Firstly what is an SSL certificate? An SSL certificate is a small file that is installed on a web server, that stores a companies identity via a cryptographic key.  When a user browsers a site with an SSL certificate installed, the browser will display a "padlock" (or the address will go green), indicating that any ...

How to take a screenshot

(36 views)

To take a snapshot of what is currently on your screen:   Windows Users Hit your "Print Screen" button (May also be abbreviated to PrtScn)   Open up a Microsoft Word Create a new document Go to "edit" - > "paste" Save this document. Email this document to Trent Moffatt Designs. Mac Users Press "Command", "Shift", "3" simultaneously This will save the ...

When you should (and shouldn't use Wordpress).

(36 views)

Wordpress is an open sourced blogging platform used by a lot of sites worldwide.  However there are times when Wordpress is great, and when it is not so great. First Up ... If your site is basically a blog (or is very news oriented), Wordpress is a fantastic option to consider using.  ...

How to embed links in word

(33 views)

When you are providing copy to your web developer, using Microsoft Word is standard. But did you know that rather than providing copy such as: CompanyXYZ has experienced an increase in profit of over 500%, click here [ link to http://www.companyxyz.com.au/link1/blah/something.html ]. You can actually embed the link in the actual text? ...

End of Life for ASP Classic Sites

(32 views)

Websites eventually reach their natural end of life for various reasons including new and better technologies becoming available, customer preferences change, search engines algorithm updates and support for third party plugins (such as file upload components) comes to end. You can read more about why you should upgrade your website here. This ...

Why your Google keyword search Analytics are showing not provided

(31 views)

Two years ago, Google started encrypting searches for signed-in users, and many thought that Google would eventually encrypt 100% of searches even for those not signed-in. That prediction came true as Google announced it would encrypt all keyword searches for all users starting about a month ago.   Other search providers ...

Top 7 Secrets to Improving your email marketing campaigns

There are the good, the bad and the plain ugly email marketing campaigns that are bouncing around the internet as we speak.  But what are the top 7 things you can do to improve your response from email marketing:

  1. Get the right database.  Focus on quality not quantity - it is far better to send a campaign to 500 people who have legitimately expressed interest in your company than to purchase a database of 10,000 people who have no idea who you are or what you do.
  2. Purchasing a database is also a bad idea as:
    a. Its probably illegal (you should familiarise yourself with the provisions of the Privacy and  Anti-Spam Act)
    b. When users get your email campaign they are going to react negatively either directly (i.e. email you back asking you where they got their email address from) or make the decision to never purchase anything from your company.
  3. Personalise.  Users will give extra attention (even if its only an extra 10 seconds) to an email campaign that is personalised (i.e. Dear John).  Another trick is to include in the subject line their name (we always do this with our eNewsletter URL).
  4. Don't waffle on.  Don't send 3 pages of information and expect your user to digest it all.  Keep it short, snappy and capture and identify to the user within the first couple of sentences what your campaign is about.
  5. Look professional.  There is a lot of email marketing being sent now.  Make sure your campaign stands out by looking professional and is visually impressive.
  6. Call to Action.  If the purpose of your campaign is to get people to buy your product from an email (or to get further information) include a reason for them to click on that button right now! e.g. if you're selling white goods and you have a sale on include something like "LG Stainless Steel Fridge was $1700 - now $1500.  This offer ends in 2 days - Buy this online now and get an extra $50 off".
  7. Know when to send your campaign.  Sending at different times of the week are the key to getting a better open / click through rate.  If you are focusing on more "retail / general public" customers, try sending on the weekend.  For more corporate / business customers send during the week (around 8am), so the first thing they see in their inbox when they get to work is your message.
  8. Track.  You need to know how many people are opening your emails as well as what they are clicking on.  This way you see what works and what doesn't work.

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