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Clearing your cache


Most internet browsers employ caching - the process of storing files locally (i.e on your computer) so that the second or third time you request a file - the browser can access your local cache - thus making your internet browsing experience faster.  Hence clearing your cache may be a necessary ...

NetRanger File Manager Upgrade available


Posted: 24 August 2015. A number of clients have very recently reported receiving a "302" error when trying to upload files to their NetRanger CMS via Firefox, Safari and Internet explorer (Please note Chrome does not appear to be affected at this stage).  This is due to Recent "Cpanel" security updates installed by ...

Facebook Apps and Widgets


Everyone is very excited about social media, and usually the first port of call is Facebook.  So you’ve setup your Facebook page, got yourself some Fans and uploaded some photos and videos of the staff XMAS party. But you can do so much more with your Facebook page.  Like your “personal” ...

Why do I get spam or blank enquiries from my website


If you’ve got an online form (like a contact form), and your site is a bit old (or your web developer is plain slack), and you’ve been receiving “blank” or “spam” enquiries through this form continue reading ... Why do I receive blank enquiries? Most likely there is no “validation” on the ...

Registering a certificate with Rapid SSL


What is a Secure Certificate A secure certificate allows you to accept sensitive information (such as credit card details) from users via your website.   To register a certificate with RapidSSL you need to perform the following steps. Before you proceed: Make sure you’ve got around 20 minutes to complete this process. You should check ...

eMatters payment gateway shutdown


The eMatters Payment Gateway is closing down on the 30th of June, and if your account is being migrated to eWay - here is a roadmap of how this will occur (please note that this Roadmap, has been sent to eWay for confirmation and approval. If at any stage, this ...

Top 5 secrets to selling online


Selling products online can be an extremely profitable venture - here are the top 5 secrets so you too can get a piece of the internet pie! 1. Look at the product or service you are selling Clearly identify what your point of difference is and why people should purchase a product ...

Why is SEO so important?


SEO or search engine optimisation has always mystified clients.  What is it?  Why is it important?  Essentially search engine optimisation is the process of getting your site as high up on Google natural search results for a given search term (if you don’t know the difference between natural and sponsored ...

How Long Until My Site Appears in Google?


Firstly lets just define the difference between a natural search and Sponsored Search. Natural search is the process where search engines send a robot (also called a spider) to your site. A Robot is simply an automated program that catalogues content on your site and decides what your site is about. ...

Why an SSL certificate is important for your website.


Firstly what is an SSL certificate? An SSL certificate is a small file that is installed on a web server, that stores a companies identity via a cryptographic key.  When a user browsers a site with an SSL certificate installed, the browser will display a "padlock" (or the address will go green), indicating that any ...

How to take a screenshot


To take a snapshot of what is currently on your screen:   Windows Users Hit your "Print Screen" button (May also be abbreviated to PrtScn)   Open up a Microsoft Word Create a new document Go to "edit" - > "paste" Save this document. Email this document to Trent Moffatt Designs. Mac Users Press "Command", "Shift", "3" simultaneously This will save the ...

When you should (and shouldn't use Wordpress).


Wordpress is an open sourced blogging platform used by a lot of sites worldwide.  However there are times when Wordpress is great, and when it is not so great. First Up ... If your site is basically a blog (or is very news oriented), Wordpress is a fantastic option to consider using.  ...

How to embed links in word


When you are providing copy to your web developer, using Microsoft Word is standard. But did you know that rather than providing copy such as: CompanyXYZ has experienced an increase in profit of over 500%, click here [ link to ]. You can actually embed the link in the actual text? ...

End of Life for ASP Classic Sites


Websites eventually reach their natural end of life for various reasons including new and better technologies becoming available, customer preferences change, search engines algorithm updates and support for third party plugins (such as file upload components) comes to end. You can read more about why you should upgrade your website here. This ...

Why your Google keyword search Analytics are showing not provided


Two years ago, Google started encrypting searches for signed-in users, and many thought that Google would eventually encrypt 100% of searches even for those not signed-in. That prediction came true as Google announced it would encrypt all keyword searches for all users starting about a month ago.   Other search providers ...

Top 5 secrets to selling online

Selling products online can be an extremely profitable venture - here are the top 5 secrets so you too can get a piece of the internet pie!

1. Look at the product or service you are selling

Clearly identify what your point of difference is and why people should purchase a product online from you.   Users will only buy something online if it:

  • Is Cheaper
  • Is More convenient
  • Has some unique benefit

So if a user can buy a product from an online store for $10 less than purchasing it in person, you''ve answered the first two requirements (cheaper, more convenient).  Throw in some kind of bonus (i.e. free gift, loyalty system, 10% off next order) and you've got the golden trifecta!

2.   Hard work

A lot of people have this dream of running an online store, working 1 hour a week and earning millions!  If you approached a brick and mortar operation, say you bought a franchise, and you spent 1 hour a week in your busines would you expect to see success?  As with any business you need to dedicate time and resources to it.

3.  Gain trust

Buying online can be very daunting for many people so you need to convince customers that buying online is a safe process through you.  You can do this in a number of ways:

  • Have a professional looking website
  • Make sure your shopping cart and payment page work and are easy to understand (nothing turns a user off more than trying to order online and finding your cart doesn't work)
  • Confirm that you received their order by saying "Thank you Joe Bloggs your order has been received".  Email them a receipt straight away and give them a tracking number to use
  • Identify clearly how to get in contact with you. (i.e. having problems shopping online? Call us on 1800 180 000)
  • Have a good range of products (and information about your products) online to show you are serious about selling online

4   Identify how you are going to market this site

You need to have a strategy on how you are going to attract people to your site.  Online marketing is an excellent tool, but there are other options such as print, radio, TV, personalised letter or letter drop / mailout.  Remember also that it's a lot easier to sell something to an existing customer then it is to get a new customer, so regularly marketing to your past customers will also pay off.

5.  Update, update, update!

Retail stores are always running promotions and highlighting new stock.  You can keep things interesting on your online store as well!  If a customer purchases a product off you and returns 3 months later to find your site has changed, this encourages them to return to your site more often.  Your search engine rankings will also improve if you keep your site up to date.