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Help, Answers and Advice about your Web Site

Clearing your cache

(124 views)

Most internet browsers employ caching - the process of storing files locally (i.e on your computer) so that the second or third time you request a file - the browser can access your local cache - thus making your internet browsing experience faster.  Hence clearing your cache may be a necessary ...

NetRanger File Manager Upgrade available

(78 views)

Posted: 24 August 2015. A number of clients have very recently reported receiving a "302" error when trying to upload files to their NetRanger CMS via Firefox, Safari and Internet explorer (Please note Chrome does not appear to be affected at this stage).  This is due to Recent "Cpanel" security updates installed by ...

Facebook Apps and Widgets

(71 views)

Everyone is very excited about social media, and usually the first port of call is Facebook.  So you’ve setup your Facebook page, got yourself some Fans and uploaded some photos and videos of the staff XMAS party. But you can do so much more with your Facebook page.  Like your “personal” ...

Why do I get spam or blank enquiries from my website

(61 views)

If you’ve got an online form (like a contact form), and your site is a bit old (or your web developer is plain slack), and you’ve been receiving “blank” or “spam” enquiries through this form continue reading ... Why do I receive blank enquiries? Most likely there is no “validation” on the ...

Registering a certificate with Rapid SSL

(57 views)

What is a Secure Certificate A secure certificate allows you to accept sensitive information (such as credit card details) from users via your website.   To register a certificate with RapidSSL you need to perform the following steps. Before you proceed: Make sure you’ve got around 20 minutes to complete this process. You should check ...

eMatters payment gateway shutdown

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The eMatters Payment Gateway is closing down on the 30th of June, and if your account is being migrated to eWay - here is a roadmap of how this will occur (please note that this Roadmap, has been sent to eWay for confirmation and approval. If at any stage, this ...

Top 5 secrets to selling online

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Selling products online can be an extremely profitable venture - here are the top 5 secrets so you too can get a piece of the internet pie! 1. Look at the product or service you are selling Clearly identify what your point of difference is and why people should purchase a product ...

Why is SEO so important?

(42 views)

SEO or search engine optimisation has always mystified clients.  What is it?  Why is it important?  Essentially search engine optimisation is the process of getting your site as high up on Google natural search results for a given search term (if you don’t know the difference between natural and sponsored ...

How Long Until My Site Appears in Google?

(40 views)

Firstly lets just define the difference between a natural search and Sponsored Search. Natural search is the process where search engines send a robot (also called a spider) to your site. A Robot is simply an automated program that catalogues content on your site and decides what your site is about. ...

Why an SSL certificate is important for your website.

(39 views)

Firstly what is an SSL certificate? An SSL certificate is a small file that is installed on a web server, that stores a companies identity via a cryptographic key.  When a user browsers a site with an SSL certificate installed, the browser will display a "padlock" (or the address will go green), indicating that any ...

How to take a screenshot

(36 views)

To take a snapshot of what is currently on your screen:   Windows Users Hit your "Print Screen" button (May also be abbreviated to PrtScn)   Open up a Microsoft Word Create a new document Go to "edit" - > "paste" Save this document. Email this document to Trent Moffatt Designs. Mac Users Press "Command", "Shift", "3" simultaneously This will save the ...

When you should (and shouldn't use Wordpress).

(36 views)

Wordpress is an open sourced blogging platform used by a lot of sites worldwide.  However there are times when Wordpress is great, and when it is not so great. First Up ... If your site is basically a blog (or is very news oriented), Wordpress is a fantastic option to consider using.  ...

How to embed links in word

(33 views)

When you are providing copy to your web developer, using Microsoft Word is standard. But did you know that rather than providing copy such as: CompanyXYZ has experienced an increase in profit of over 500%, click here [ link to http://www.companyxyz.com.au/link1/blah/something.html ]. You can actually embed the link in the actual text? ...

End of Life for ASP Classic Sites

(32 views)

Websites eventually reach their natural end of life for various reasons including new and better technologies becoming available, customer preferences change, search engines algorithm updates and support for third party plugins (such as file upload components) comes to end. You can read more about why you should upgrade your website here. This ...

Why your Google keyword search Analytics are showing not provided

(31 views)

Two years ago, Google started encrypting searches for signed-in users, and many thought that Google would eventually encrypt 100% of searches even for those not signed-in. That prediction came true as Google announced it would encrypt all keyword searches for all users starting about a month ago.   Other search providers ...

Setting up multiple versions of your site in different countries.

Customising your site for different countries is sometimes a necessity. 

Specifically you may offer different services, sell different products or have a different message for customers in different countries.

You may also want to redirect users from specific countries to the correct version of your site.

Considerations:

  1. You will most likely want to have separate addresses for each country (note this can have SEO implications – see below).  This might be domain or url based:

    Domain Based
    www.yourcompany.com.au(Australia)
    www.yourcompany.co.nz (NZ)
    www.yourcompany.co.uk  (UK)

    URL Based
    www.yourcompany.com/au
    www.yourcompany.com/nz
    www.yourcompany.com/uk
     
  2. You will also want to decide, if you want to redirect users from one site to another (lets say someone hits the Australian site, from a UK connection, do you want to redirect them?).   This also can have SEO implications.
     
  3. If you are selling products online – do you want to charge in different countries (e.g US customers get charged in US dollars, UK users get charged in Pounds?).   

    Things to keep in mind
    1. This may involve setting up a separate merchant account.  
    2. You will need to think about warehousing / stock control.
    3. You will need to think about shipping / courier options.

SEO Considerations:

  1. Having exactly the same content on multiple websites is frowned upon by Google. Specifically having duplicate content on multiple sites can have a negative impact in the search Results.

    So you should: Make sure your content on your regional sites is different (e.g don’t use the same product descriptions on the Australian site and the UK site).  Also pay special attention to “user experience” (e.g is there a local number users can call?) 
     
  2. Technical things your web developer can do:
    1. You can setup a “rel="alternate" hreflang tag -   This is a “signal” to Google clarifying which site is right for what language, or for what country.  Note this is a “signal” only.  Google (or other major search engines) may choose to ignore this.
    2. Consider using Canonical URLs.  This is especially important if your content across multiple sites is very similar.
    3. Consider using Geotaregting in “google webmaster tools”. This will allow you to target a specific domain or sub-domain to a particular country (note you can only target one domain / sub-domain to one country).
       
  3. Redirection of users.  Forcing users to the correct version of your site, it a common practice (e.g you don’t want UK customers seeing “Australian” pricing).   However how does this effect Google’s ability to crawl.  From Google:

    As we have always recommended, when Googlebot appears to come from a certain country, treat it like you would treat any other user from that country. This means that if you block USA-based users from accessing your content, but allow visitors from Australia to see it, your server should block a Googlebot that appears to be coming from the USA, but allow access to a Googlebot that appears to come from Australia.

    Googlebot uses well-established IP addresses that appear to come from the United States. With geo-distributed crawling, Googlebot can now use IP addresses that appear to come from other countries, such as Australia.
    https://support.google.com/webmasters/answer/6144055?hl=en

Summary

In short setting up multiple sites for multiple countries is something that is achievable, however you need to consider the

  1. technical aspects (such as merchant accounts and SEO impacts),
  2. user experience
  3. maintenance time (e.g keeping multiple sites up to date)
  4. possible additional hosting bills