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Clearing your cache


Most internet browsers employ caching - the process of storing files locally (i.e on your computer) so that the second or third time you request a file - the browser can access your local cache - thus making your internet browsing experience faster.  Hence clearing your cache may be a necessary ...

NetRanger File Manager Upgrade available


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Facebook Apps and Widgets


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Why do I get spam or blank enquiries from my website


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Registering a certificate with Rapid SSL


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eMatters payment gateway shutdown


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Top 5 secrets to selling online


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Why is SEO so important?


SEO or search engine optimisation has always mystified clients.  What is it?  Why is it important?  Essentially search engine optimisation is the process of getting your site as high up on Google natural search results for a given search term (if you don’t know the difference between natural and sponsored ...

How Long Until My Site Appears in Google?


Firstly lets just define the difference between a natural search and Sponsored Search. Natural search is the process where search engines send a robot (also called a spider) to your site. A Robot is simply an automated program that catalogues content on your site and decides what your site is about. ...

Why an SSL certificate is important for your website.


Firstly what is an SSL certificate? An SSL certificate is a small file that is installed on a web server, that stores a companies identity via a cryptographic key.  When a user browsers a site with an SSL certificate installed, the browser will display a "padlock" (or the address will go green), indicating that any ...

How to take a screenshot


To take a snapshot of what is currently on your screen:   Windows Users Hit your "Print Screen" button (May also be abbreviated to PrtScn)   Open up a Microsoft Word Create a new document Go to "edit" - > "paste" Save this document. Email this document to Trent Moffatt Designs. Mac Users Press "Command", "Shift", "3" simultaneously This will save the ...

When you should (and shouldn't use Wordpress).


Wordpress is an open sourced blogging platform used by a lot of sites worldwide.  However there are times when Wordpress is great, and when it is not so great. First Up ... If your site is basically a blog (or is very news oriented), Wordpress is a fantastic option to consider using.  ...

How to embed links in word


When you are providing copy to your web developer, using Microsoft Word is standard. But did you know that rather than providing copy such as: CompanyXYZ has experienced an increase in profit of over 500%, click here [ link to ]. You can actually embed the link in the actual text? ...

End of Life for ASP Classic Sites


Websites eventually reach their natural end of life for various reasons including new and better technologies becoming available, customer preferences change, search engines algorithm updates and support for third party plugins (such as file upload components) comes to end. You can read more about why you should upgrade your website here. This ...

Why your Google keyword search Analytics are showing not provided


Two years ago, Google started encrypting searches for signed-in users, and many thought that Google would eventually encrypt 100% of searches even for those not signed-in. That prediction came true as Google announced it would encrypt all keyword searches for all users starting about a month ago.   Other search providers ...

SEO and spam

We all receive spam emails.  However as website owners we often get emails from (mostly) overseas companies offering to “optimise” our websites and get amazing results.

Firstly what is Search Engine Optimisation?

Search Engine Optimisation is the process where a website gets “optimised” to boost visibility within the Natural (also called “organic”) Search Engine Results (see: Difference between Organic (Natural) Search and Sponsored Search).

Who you should be wary of companies offering to “optimise” your site.

When you get an email from a company offering to optimise your website, it usually contains some fairly generic statements i.e:

  • “I was surfing through your website and checked it for a few keywords on Google. Unfortunately, it was not ranking well on any of those.”
  • “Your website is not ranking top in Google organic search for many competitive keyword phrases.”

Note none of these statements make reference to what “keywords” they are searching on.

When you receive one of these, the first thing to do – is to check how you are ranking on keywords that are relevant to your business (a lot of the time you might be ranking well, but these companies prey on the fact that many people do not check before they engage a company).


It is very tempting to get an overseas company to optimise your website (it can be a lot cheaper).  But the most important questions are:

  1. What happens if they under perform (or worse, take your money and do nothing).
  2. Are they using “best practice” or are they using unethical (often referred to as “black hat” SEO) methodology to artificially “inflate” your rank.  Important note:  Google can penalise your site very heavily if it discovers you have been using “black hat” SEO.

Go with a company you trust.

Before you get a company to optimise your website, you should really sit down with them first and have a chat to them about:

  1. What keywords / phrases YOU think you should gain placement on
  2. What keywords / phrases THEY think you should gain placement on
  3. The chances of getting a good placement (page 1 or 2)
  4. What happens if you do not get good placement.

Our Philosophy:

To be honest we don’t accept all SEO jobs.  If we feel that the chance of getting decent placement on a very generic term (i.e “real estate”) – we very rarely take on the job.  We do however always guarantee an increase in “visibility” within Search Engine Results (i.e we make take a client from page 10 to page 2), but we do not guarantee a “first page placement”.

It’s a minefield out there …

SEO is a potential minefield – give us a call, and we will give you a down to earth and honest appraisal of how to best approach getting a decent rank within search Engines such as Google.


Some further reading:

How long until my site appears in Google (and other search engines)

Difference between Organic (Natural) Search and Sponsored Search

Top 5 Tips in boosting Search Engine Placement

How to build links to your website