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Clearing your cache


Most internet browsers employ caching - the process of storing files locally (i.e on your computer) so that the second or third time you request a file - the browser can access your local cache - thus making your internet browsing experience faster.  Hence clearing your cache may be a necessary ...

NetRanger File Manager Upgrade available


Posted: 24 August 2015. A number of clients have very recently reported receiving a "302" error when trying to upload files to their NetRanger CMS via Firefox, Safari and Internet explorer (Please note Chrome does not appear to be affected at this stage).  This is due to Recent "Cpanel" security updates installed by ...

Facebook Apps and Widgets


Everyone is very excited about social media, and usually the first port of call is Facebook.  So you’ve setup your Facebook page, got yourself some Fans and uploaded some photos and videos of the staff XMAS party. But you can do so much more with your Facebook page.  Like your “personal” ...

Why do I get spam or blank enquiries from my website


If you’ve got an online form (like a contact form), and your site is a bit old (or your web developer is plain slack), and you’ve been receiving “blank” or “spam” enquiries through this form continue reading ... Why do I receive blank enquiries? Most likely there is no “validation” on the ...

eMatters payment gateway shutdown


The eMatters Payment Gateway is closing down on the 30th of June, and if your account is being migrated to eWay - here is a roadmap of how this will occur (please note that this Roadmap, has been sent to eWay for confirmation and approval. If at any stage, this ...

Registering a certificate with Rapid SSL


What is a Secure Certificate A secure certificate allows you to accept sensitive information (such as credit card details) from users via your website.   To register a certificate with RapidSSL you need to perform the following steps. Before you proceed: Make sure you’ve got around 20 minutes to complete this process. You should check ...

Why an SSL certificate is important for your website.


Firstly what is an SSL certificate? An SSL certificate is a small file that is installed on a web server, that stores a companies identity via a cryptographic key.  When a user browsers a site with an SSL certificate installed, the browser will display a "padlock" (or the address will go green), indicating that any ...

How to view updated changes


Below are video demonstration's on how to do a shift refresh open an incognito (private browsing), or clear your cache In your browser.  It is important to do at least one of these options whenever TMD sends a change live, or updates your site on our test server. Videos Please note you will need sound. Click here ...

Top 5 secrets to selling online


Selling products online can be an extremely profitable venture - here are the top 5 secrets so you too can get a piece of the internet pie! 1. Look at the product or service you are selling Clearly identify what your point of difference is and why people should purchase a product ...

Why we love the payment gateway Stripe


If you are looking at processing credit cards via your website, you should seriously take a look at the Stripe payment gateway. Why our clients like Stripe: Stripe is an “all in one” merchant and payment gateway. It is very fast / easy to setup (all done online). You can be operating ...

Why is SEO so important?


SEO or search engine optimisation has always mystified clients.  What is it?  Why is it important?  Essentially search engine optimisation is the process of getting your site as high up on Google natural search results for a given search term (if you don’t know the difference between natural and sponsored ...

How Long Until My Site Appears in Google?


Firstly lets just define the difference between a natural search and Sponsored Search. Natural search is the process where search engines send a robot (also called a spider) to your site. A Robot is simply an automated program that catalogues content on your site and decides what your site is about. ...

When you should (and shouldn't use Wordpress).


Wordpress is an open sourced blogging platform used by a lot of sites worldwide.  However there are times when Wordpress is great, and when it is not so great. First Up ... If your site is basically a blog (or is very news oriented), Wordpress is a fantastic option to consider using.  ...

How to take a screenshot


To take a snapshot of what is currently on your screen:   Windows Users Hit your "Print Screen" button (May also be abbreviated to PrtScn)   Open up a Microsoft Word Create a new document Go to "edit" - > "paste" Save this document. Email this document to Trent Moffatt Designs. Mac Users Press "Command", "Shift", "3" simultaneously This will save the ...

EU General Data Protection Regulation


The European Union General Data Protection Regulation (GDPR) contains new data protection requirements that will apply from 25 May 2018.  This affects all Australian business (regardless of size) if they: have an establishment (e.g. physical store) inside the EU. offer goods and services to individuals inside the EU, ...

Need to run a simple email marketing campaign yourself? THE 3 BIG THINGS YOU SHOULD DO!

Email marketing is one of the cheapest and most powerful forms of advertising currently available to businesses.   But exactly how do you create an effective email marketing campaign?

1.  Get the database

The information you collect from potential and existing customers is what allows you to tailor your promotions and customise your offers so you get the best possible return from your eMarketing effort.  You really want to concentrate on quality rather than quantity.  It is far better to send a campaign to 500 people who know about your company than to a database of 10,000 people who you''ve sourced off the internet.

Also, the more information you can collect about each customer (i.e. who they are, what they like) will allow you to target your promotions a lot more effectively.  For example, if a customer has bought a particular brand or product from you, they are obviously comfortable with this brand and so it would be good to send emails to them highlighting complimentary products and updates for this brand.

2. Build the campaign

People get a huge amount of email marketing material these days.  To stand out and be noticed your email campaign needs to be:

Sharp and to the point
Don't make it too long.  People won't scroll to the bottom of a long email so make it short and snappy.  Simply highlight what you're offering and what's in it for them.  If you need to give more detail, start with short punchy paragraphs and include links to detailed information on your website. (This is exactly what we do with our eNewsletter - URL).

  1. Visually Impressive
    A professional presentation that appeals to your customer, without being overwhelming, is essential to a successful campaign.
  2. Call to action
    When the customer likes what you have to say, give them something they can do. Is there something they can click through to read more / get in contact / buy online?
  3. Track the campaign
    If you send your email campaigns using the "bcc" field in outlook you''ll have limited options available to you to track how your campaign is going.

Key statistics you should track with every campaign are:

  • How many people opened your email
  • How many emails bounced back
  • What people are attracted to and clicking on (this is critical! if half of your database is clicking on a particular link about a particular product you obviously should be concentrating on this product!)

How do you make this happen?

The short version is you cannot achieve all of the above using an email program such as Outlook.

So where to from here?

If you have the time to create and track your own campaigns you can use a self managed marketing tool (we've got a great one you can trial for 14 days).  You can also check out other options by Googling "email marketing".

If you want something a bit more professional, but don't have the time to put your campaigns together, get an agency such as ourselves to handle your email marketing campaigns.