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Help, Answers and Advice about your Web Site

Clearing your cache

(122 views)

Most internet browsers employ caching - the process of storing files locally (i.e on your computer) so that the second or third time you request a file - the browser can access your local cache - thus making your internet browsing experience faster.  Hence clearing your cache may be a necessary ...

NetRanger File Manager Upgrade available

(72 views)

Posted: 24 August 2015. A number of clients have very recently reported receiving a "302" error when trying to upload files to their NetRanger CMS via Firefox, Safari and Internet explorer (Please note Chrome does not appear to be affected at this stage).  This is due to Recent "Cpanel" security updates installed by ...

Facebook Apps and Widgets

(71 views)

Everyone is very excited about social media, and usually the first port of call is Facebook.  So you’ve setup your Facebook page, got yourself some Fans and uploaded some photos and videos of the staff XMAS party. But you can do so much more with your Facebook page.  Like your “personal” ...

Why do I get spam or blank enquiries from my website

(61 views)

If you’ve got an online form (like a contact form), and your site is a bit old (or your web developer is plain slack), and you’ve been receiving “blank” or “spam” enquiries through this form continue reading ... Why do I receive blank enquiries? Most likely there is no “validation” on the ...

Registering a certificate with Rapid SSL

(57 views)

What is a Secure Certificate A secure certificate allows you to accept sensitive information (such as credit card details) from users via your website.   To register a certificate with RapidSSL you need to perform the following steps. Before you proceed: Make sure you’ve got around 20 minutes to complete this process. You should check ...

Top 5 secrets to selling online

(46 views)

Selling products online can be an extremely profitable venture - here are the top 5 secrets so you too can get a piece of the internet pie! 1. Look at the product or service you are selling Clearly identify what your point of difference is and why people should purchase a product ...

eMatters payment gateway shutdown

(43 views)

The eMatters Payment Gateway is closing down on the 30th of June, and if your account is being migrated to eWay - here is a roadmap of how this will occur (please note that this Roadmap, has been sent to eWay for confirmation and approval. If at any stage, this ...

Why is SEO so important?

(41 views)

SEO or search engine optimisation has always mystified clients.  What is it?  Why is it important?  Essentially search engine optimisation is the process of getting your site as high up on Google natural search results for a given search term (if you don’t know the difference between natural and sponsored ...

How Long Until My Site Appears in Google?

(40 views)

Firstly lets just define the difference between a natural search and Sponsored Search. Natural search is the process where search engines send a robot (also called a spider) to your site. A Robot is simply an automated program that catalogues content on your site and decides what your site is about. ...

How to take a screenshot

(36 views)

To take a snapshot of what is currently on your screen:   Windows Users Hit your "Print Screen" button (May also be abbreviated to PrtScn)   Open up a Microsoft Word Create a new document Go to "edit" - > "paste" Save this document. Email this document to Trent Moffatt Designs. Mac Users Press "Command", "Shift", "3" simultaneously This will save the ...

When you should (and shouldn't use Wordpress).

(36 views)

Wordpress is an open sourced blogging platform used by a lot of sites worldwide.  However there are times when Wordpress is great, and when it is not so great. First Up ... If your site is basically a blog (or is very news oriented), Wordpress is a fantastic option to consider using.  ...

Why an SSL certificate is important for your website.

(36 views)

Firstly what is an SSL certificate? An SSL certificate is a small file that is installed on a web server, that stores a companies identity via a cryptographic key.  When a user browsers a site with an SSL certificate installed, the browser will display a "padlock" (or the address will go green), indicating that any ...

How to embed links in word

(33 views)

When you are providing copy to your web developer, using Microsoft Word is standard. But did you know that rather than providing copy such as: CompanyXYZ has experienced an increase in profit of over 500%, click here [ link to http://www.companyxyz.com.au/link1/blah/something.html ]. You can actually embed the link in the actual text? ...

End of Life for ASP Classic Sites

(32 views)

Websites eventually reach their natural end of life for various reasons including new and better technologies becoming available, customer preferences change, search engines algorithm updates and support for third party plugins (such as file upload components) comes to end. You can read more about why you should upgrade your website here. This ...

Why your Google keyword search Analytics are showing not provided

(31 views)

Two years ago, Google started encrypting searches for signed-in users, and many thought that Google would eventually encrypt 100% of searches even for those not signed-in. That prediction came true as Google announced it would encrypt all keyword searches for all users starting about a month ago.   Other search providers ...

Need to run a simple email marketing campaign yourself? THE 3 BIG THINGS YOU SHOULD DO!

Email marketing is one of the cheapest and most powerful forms of advertising currently available to businesses.   But exactly how do you create an effective email marketing campaign?

1.  Get the database

The information you collect from potential and existing customers is what allows you to tailor your promotions and customise your offers so you get the best possible return from your eMarketing effort.  You really want to concentrate on quality rather than quantity.  It is far better to send a campaign to 500 people who know about your company than to a database of 10,000 people who you''ve sourced off the internet.

Also, the more information you can collect about each customer (i.e. who they are, what they like) will allow you to target your promotions a lot more effectively.  For example, if a customer has bought a particular brand or product from you, they are obviously comfortable with this brand and so it would be good to send emails to them highlighting complimentary products and updates for this brand.

2. Build the campaign

People get a huge amount of email marketing material these days.  To stand out and be noticed your email campaign needs to be:

Sharp and to the point
Don't make it too long.  People won't scroll to the bottom of a long email so make it short and snappy.  Simply highlight what you're offering and what's in it for them.  If you need to give more detail, start with short punchy paragraphs and include links to detailed information on your website. (This is exactly what we do with our eNewsletter - URL).

  1. Visually Impressive
    A professional presentation that appeals to your customer, without being overwhelming, is essential to a successful campaign.
  2. Call to action
    When the customer likes what you have to say, give them something they can do. Is there something they can click through to read more / get in contact / buy online?
  3. Track the campaign
    If you send your email campaigns using the "bcc" field in outlook you''ll have limited options available to you to track how your campaign is going.

Key statistics you should track with every campaign are:

  • How many people opened your email
  • How many emails bounced back
  • What people are attracted to and clicking on (this is critical! if half of your database is clicking on a particular link about a particular product you obviously should be concentrating on this product!)

How do you make this happen?

The short version is you cannot achieve all of the above using an email program such as Outlook.

So where to from here?

If you have the time to create and track your own campaigns you can use a self managed marketing tool (we've got a great one you can trial for 14 days).  You can also check out other options by Googling "email marketing".

If you want something a bit more professional, but don't have the time to put your campaigns together, get an agency such as ourselves to handle your email marketing campaigns.