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Help, Answers and Advice about your Web Site

Clearing your cache

(123 views)

Most internet browsers employ caching - the process of storing files locally (i.e on your computer) so that the second or third time you request a file - the browser can access your local cache - thus making your internet browsing experience faster.  Hence clearing your cache may be a necessary ...

NetRanger File Manager Upgrade available

(78 views)

Posted: 24 August 2015. A number of clients have very recently reported receiving a "302" error when trying to upload files to their NetRanger CMS via Firefox, Safari and Internet explorer (Please note Chrome does not appear to be affected at this stage).  This is due to Recent "Cpanel" security updates installed by ...

Facebook Apps and Widgets

(71 views)

Everyone is very excited about social media, and usually the first port of call is Facebook.  So you’ve setup your Facebook page, got yourself some Fans and uploaded some photos and videos of the staff XMAS party. But you can do so much more with your Facebook page.  Like your “personal” ...

Why do I get spam or blank enquiries from my website

(61 views)

If you’ve got an online form (like a contact form), and your site is a bit old (or your web developer is plain slack), and you’ve been receiving “blank” or “spam” enquiries through this form continue reading ... Why do I receive blank enquiries? Most likely there is no “validation” on the ...

Registering a certificate with Rapid SSL

(57 views)

What is a Secure Certificate A secure certificate allows you to accept sensitive information (such as credit card details) from users via your website.   To register a certificate with RapidSSL you need to perform the following steps. Before you proceed: Make sure you’ve got around 20 minutes to complete this process. You should check ...

Top 5 secrets to selling online

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Selling products online can be an extremely profitable venture - here are the top 5 secrets so you too can get a piece of the internet pie! 1. Look at the product or service you are selling Clearly identify what your point of difference is and why people should purchase a product ...

eMatters payment gateway shutdown

(46 views)

The eMatters Payment Gateway is closing down on the 30th of June, and if your account is being migrated to eWay - here is a roadmap of how this will occur (please note that this Roadmap, has been sent to eWay for confirmation and approval. If at any stage, this ...

Why is SEO so important?

(41 views)

SEO or search engine optimisation has always mystified clients.  What is it?  Why is it important?  Essentially search engine optimisation is the process of getting your site as high up on Google natural search results for a given search term (if you don’t know the difference between natural and sponsored ...

How Long Until My Site Appears in Google?

(40 views)

Firstly lets just define the difference between a natural search and Sponsored Search. Natural search is the process where search engines send a robot (also called a spider) to your site. A Robot is simply an automated program that catalogues content on your site and decides what your site is about. ...

Why an SSL certificate is important for your website.

(39 views)

Firstly what is an SSL certificate? An SSL certificate is a small file that is installed on a web server, that stores a companies identity via a cryptographic key.  When a user browsers a site with an SSL certificate installed, the browser will display a "padlock" (or the address will go green), indicating that any ...

How to take a screenshot

(36 views)

To take a snapshot of what is currently on your screen:   Windows Users Hit your "Print Screen" button (May also be abbreviated to PrtScn)   Open up a Microsoft Word Create a new document Go to "edit" - > "paste" Save this document. Email this document to Trent Moffatt Designs. Mac Users Press "Command", "Shift", "3" simultaneously This will save the ...

When you should (and shouldn't use Wordpress).

(36 views)

Wordpress is an open sourced blogging platform used by a lot of sites worldwide.  However there are times when Wordpress is great, and when it is not so great. First Up ... If your site is basically a blog (or is very news oriented), Wordpress is a fantastic option to consider using.  ...

How to embed links in word

(33 views)

When you are providing copy to your web developer, using Microsoft Word is standard. But did you know that rather than providing copy such as: CompanyXYZ has experienced an increase in profit of over 500%, click here [ link to http://www.companyxyz.com.au/link1/blah/something.html ]. You can actually embed the link in the actual text? ...

End of Life for ASP Classic Sites

(32 views)

Websites eventually reach their natural end of life for various reasons including new and better technologies becoming available, customer preferences change, search engines algorithm updates and support for third party plugins (such as file upload components) comes to end. You can read more about why you should upgrade your website here. This ...

Why your Google keyword search Analytics are showing not provided

(31 views)

Two years ago, Google started encrypting searches for signed-in users, and many thought that Google would eventually encrypt 100% of searches even for those not signed-in. That prediction came true as Google announced it would encrypt all keyword searches for all users starting about a month ago.   Other search providers ...

I don't understand Twitter - Help!

“I don’t get Twitter”, is often a phrase I hear from business owners, marketing execs and the average man in the street. And it doesn’t surprise me. Twitter can be quite tricky to get your head around. However once you do, you will find it can be a valuable resource both personally and commercially.

Originally created by Jack Dorsey in 2006 as a mechanism of using an SMS service to communicate with a small group, Twitter has grown to over 175 Million users, and due to it’s abbrevity and real time nature – has become the source of many breaking news stories (think when Kevin Rudd got ousted for example).

Firstly some basics regarding Twitter. To receive messages via Twitter you need to “follow” a person or a business. When this person or business posts a message (a tweet) you will receive it. Ideally you want people to follow you (so that when you Tweet they receive your message).

In previous articles I've mentioned that social media is all about "engaging with the audience".  If you post information that users find compelling – they will continue to follow up. Conversely if you post boring / repetitive information people will stop following you.

Some good ideas to Tweet about:

  1. Post links to sites or popular articles, which you feel are of interest to your followers
  2. Float ideas, ask questions about your products / service
  3. Offer exclusive deals / coupons on Twitter
  4. Provide a behind the scenes look at your company / staff. Or show sneak previews of new products / services on offer.
  5. If you like a particular tweet or comment, consider “re-tweeting” it. The original user who posted their message, will appreciate it – and it’s a good way of sharing ideas.

A tweet can only be 140 characters, so you will need to be succinct. If you are tweeting a link to a website (and this is address is quite long), you can use a service such as TinyURL, which will shorten the link for you.

In a previous article I used an example of a a business called “Sydney mechanics”. This mechanic could use their Twitter account to follow manufacturers Holden, Ford, Mazda and Toyota. This would help the mechanic keep abreast of what these companies are offering. Remember the messages can only be 140 characters long, so the mechanic can glean relevant information very quickly.
For their followers: the mechanic could tweet about safety recalls, specials on offer, links to photos of cars they’ve worked on, or re-tweet messages from companies or their own followers.

Many companies are also using Twitter to have conversations with their customers and resolve customer complaints. A user might tweet “@CompanyXYZ on hold for the last 30 minutes. This is ridiculous”. CompanyXYZ will receive this tweet, and can then respond accordingly (this is better then the customer simply changing providers).

Some tips regarding interacting with customers:

  1. Trust your staff, but set boundaries. If a staff member is unsure how to respond, tell them to seek advice from someone further up the chain.
  2. The human factor is important – users want to feel that a real person is giving them real advice, not the standard “corporate line”.
  3. Make sure get back to people quickly. Users who tweet expect a reply, usually the same day.