Share |

Search

Search*
search

Most Popular Articles

Help, Answers and Advice about your Web Site

Clearing your cache

(123 views)

Most internet browsers employ caching - the process of storing files locally (i.e on your computer) so that the second or third time you request a file - the browser can access your local cache - thus making your internet browsing experience faster.  Hence clearing your cache may be a necessary ...

NetRanger File Manager Upgrade available

(72 views)

Posted: 24 August 2015. A number of clients have very recently reported receiving a "302" error when trying to upload files to their NetRanger CMS via Firefox, Safari and Internet explorer (Please note Chrome does not appear to be affected at this stage).  This is due to Recent "Cpanel" security updates installed by ...

Facebook Apps and Widgets

(71 views)

Everyone is very excited about social media, and usually the first port of call is Facebook.  So you’ve setup your Facebook page, got yourself some Fans and uploaded some photos and videos of the staff XMAS party. But you can do so much more with your Facebook page.  Like your “personal” ...

Why do I get spam or blank enquiries from my website

(61 views)

If you’ve got an online form (like a contact form), and your site is a bit old (or your web developer is plain slack), and you’ve been receiving “blank” or “spam” enquiries through this form continue reading ... Why do I receive blank enquiries? Most likely there is no “validation” on the ...

Registering a certificate with Rapid SSL

(57 views)

What is a Secure Certificate A secure certificate allows you to accept sensitive information (such as credit card details) from users via your website.   To register a certificate with RapidSSL you need to perform the following steps. Before you proceed: Make sure you’ve got around 20 minutes to complete this process. You should check ...

Top 5 secrets to selling online

(46 views)

Selling products online can be an extremely profitable venture - here are the top 5 secrets so you too can get a piece of the internet pie! 1. Look at the product or service you are selling Clearly identify what your point of difference is and why people should purchase a product ...

eMatters payment gateway shutdown

(44 views)

The eMatters Payment Gateway is closing down on the 30th of June, and if your account is being migrated to eWay - here is a roadmap of how this will occur (please note that this Roadmap, has been sent to eWay for confirmation and approval. If at any stage, this ...

Why is SEO so important?

(41 views)

SEO or search engine optimisation has always mystified clients.  What is it?  Why is it important?  Essentially search engine optimisation is the process of getting your site as high up on Google natural search results for a given search term (if you don’t know the difference between natural and sponsored ...

How Long Until My Site Appears in Google?

(40 views)

Firstly lets just define the difference between a natural search and Sponsored Search. Natural search is the process where search engines send a robot (also called a spider) to your site. A Robot is simply an automated program that catalogues content on your site and decides what your site is about. ...

Why an SSL certificate is important for your website.

(39 views)

Firstly what is an SSL certificate? An SSL certificate is a small file that is installed on a web server, that stores a companies identity via a cryptographic key.  When a user browsers a site with an SSL certificate installed, the browser will display a "padlock" (or the address will go green), indicating that any ...

How to take a screenshot

(36 views)

To take a snapshot of what is currently on your screen:   Windows Users Hit your "Print Screen" button (May also be abbreviated to PrtScn)   Open up a Microsoft Word Create a new document Go to "edit" - > "paste" Save this document. Email this document to Trent Moffatt Designs. Mac Users Press "Command", "Shift", "3" simultaneously This will save the ...

When you should (and shouldn't use Wordpress).

(36 views)

Wordpress is an open sourced blogging platform used by a lot of sites worldwide.  However there are times when Wordpress is great, and when it is not so great. First Up ... If your site is basically a blog (or is very news oriented), Wordpress is a fantastic option to consider using.  ...

How to embed links in word

(33 views)

When you are providing copy to your web developer, using Microsoft Word is standard. But did you know that rather than providing copy such as: CompanyXYZ has experienced an increase in profit of over 500%, click here [ link to http://www.companyxyz.com.au/link1/blah/something.html ]. You can actually embed the link in the actual text? ...

End of Life for ASP Classic Sites

(32 views)

Websites eventually reach their natural end of life for various reasons including new and better technologies becoming available, customer preferences change, search engines algorithm updates and support for third party plugins (such as file upload components) comes to end. You can read more about why you should upgrade your website here. This ...

Why your Google keyword search Analytics are showing not provided

(31 views)

Two years ago, Google started encrypting searches for signed-in users, and many thought that Google would eventually encrypt 100% of searches even for those not signed-in. That prediction came true as Google announced it would encrypt all keyword searches for all users starting about a month ago.   Other search providers ...

How to get Social Media to work for your business.

My old man told me 15 years ago “Son, this internet thing is never going to fly”. 15 years on, and he had everything an internet grandpa needs - an ipad, a couple of iMacs, and now he wants to get an iPhone. How things have changed.

Strangely however, many people in business are taking the same approach when it comes to social media and social marketing. Some of the musings I have heard include “Social media? That won’t work for my business” and my all time favourite “Social media? I don’t want my staff on facebook all day – they will get no real work done”.

However social media is changing the way businesses interact and engage with their customers online. Sure you can stick your head in a bucket of sand, and hope that social media is a fad that will soon die, but you don’t want to wake up in five years and regret you missed out a golden opportunity to get into this media whilst it is still relatively untapped and young.

Some of the common players that are on the social media scene include Facebook, Twitter, YouTube and Linkedin. Many business owners are using some of these avenues to attract new customers, or service existing ones. For this particular article, I am going to focus on Facebook.

Firstly, If you are using at least one of these platforms for your own personal use – congratulations you are part way there. If you aren’t using at least Facebook – I would suggest creating account, and seeing what is about, and how it works.

First step for business on Facebook. Create a fan page about your business. This is relatively easy, however, if you are unsure seek advice. When setting up this page, make sure you include a description about your business, upload your logo (or photo) and contact details.

When creating your page, try and think a little outside the square. Rather then “Sydney Mechanics”, maybe name the page “Getting serviced at Sydney Mechanics”. This way, when someone “likes” your page it will appear in the friends news feed as “John Smith likes getting serviced at Sydney Mechanics” (it’s a bit tongue in cheek).

Next step, go and get some friends. In your own personal account, suggest this page to your friends and family. Encourage them to also spread their word amongst their friends. When customers visit you or buy from you, encourage them to become fans.
Now it is time to start posting. With all social media it is about “engaging” your customers. Pumping out sales messages every 2 days such as “50% off today, 25% off next week” is not engagement. Keep it fun, keep it interesting.

If we go back to my Sydney Mechanics example: some great posts could include “Serviced a1961 EK Holden today, bit of a privilege” (you could also include a corresponding photo). Another one could be “Holden Commodore Recall for all vehicles 1998 – 2000. Make sure you get this to your dealer”. Then, every now and again mingle in a sales message “First 10 people to comment on this post, get a free oil change”.

You can also post links to Youtube, or other sites (such as motoring websites) that contain articles that are of interest to your customers.

Finally don’t forget to promote your Facebook pages. Put links on your website that invite people to become fans of your business. Include links in any email marketing (or perhaps in all emails that go out). You can also run advertising on Facebook that links through to your page.