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Help, Answers and Advice about your Web Site

Clearing your cache

(124 views)

Most internet browsers employ caching - the process of storing files locally (i.e on your computer) so that the second or third time you request a file - the browser can access your local cache - thus making your internet browsing experience faster.  Hence clearing your cache may be a necessary ...

NetRanger File Manager Upgrade available

(78 views)

Posted: 24 August 2015. A number of clients have very recently reported receiving a "302" error when trying to upload files to their NetRanger CMS via Firefox, Safari and Internet explorer (Please note Chrome does not appear to be affected at this stage).  This is due to Recent "Cpanel" security updates installed by ...

Facebook Apps and Widgets

(71 views)

Everyone is very excited about social media, and usually the first port of call is Facebook.  So you’ve setup your Facebook page, got yourself some Fans and uploaded some photos and videos of the staff XMAS party. But you can do so much more with your Facebook page.  Like your “personal” ...

Why do I get spam or blank enquiries from my website

(61 views)

If you’ve got an online form (like a contact form), and your site is a bit old (or your web developer is plain slack), and you’ve been receiving “blank” or “spam” enquiries through this form continue reading ... Why do I receive blank enquiries? Most likely there is no “validation” on the ...

Registering a certificate with Rapid SSL

(57 views)

What is a Secure Certificate A secure certificate allows you to accept sensitive information (such as credit card details) from users via your website.   To register a certificate with RapidSSL you need to perform the following steps. Before you proceed: Make sure you’ve got around 20 minutes to complete this process. You should check ...

eMatters payment gateway shutdown

(48 views)

The eMatters Payment Gateway is closing down on the 30th of June, and if your account is being migrated to eWay - here is a roadmap of how this will occur (please note that this Roadmap, has been sent to eWay for confirmation and approval. If at any stage, this ...

Top 5 secrets to selling online

(46 views)

Selling products online can be an extremely profitable venture - here are the top 5 secrets so you too can get a piece of the internet pie! 1. Look at the product or service you are selling Clearly identify what your point of difference is and why people should purchase a product ...

Why is SEO so important?

(42 views)

SEO or search engine optimisation has always mystified clients.  What is it?  Why is it important?  Essentially search engine optimisation is the process of getting your site as high up on Google natural search results for a given search term (if you don’t know the difference between natural and sponsored ...

How Long Until My Site Appears in Google?

(40 views)

Firstly lets just define the difference between a natural search and Sponsored Search. Natural search is the process where search engines send a robot (also called a spider) to your site. A Robot is simply an automated program that catalogues content on your site and decides what your site is about. ...

Why an SSL certificate is important for your website.

(39 views)

Firstly what is an SSL certificate? An SSL certificate is a small file that is installed on a web server, that stores a companies identity via a cryptographic key.  When a user browsers a site with an SSL certificate installed, the browser will display a "padlock" (or the address will go green), indicating that any ...

How to take a screenshot

(36 views)

To take a snapshot of what is currently on your screen:   Windows Users Hit your "Print Screen" button (May also be abbreviated to PrtScn)   Open up a Microsoft Word Create a new document Go to "edit" - > "paste" Save this document. Email this document to Trent Moffatt Designs. Mac Users Press "Command", "Shift", "3" simultaneously This will save the ...

When you should (and shouldn't use Wordpress).

(36 views)

Wordpress is an open sourced blogging platform used by a lot of sites worldwide.  However there are times when Wordpress is great, and when it is not so great. First Up ... If your site is basically a blog (or is very news oriented), Wordpress is a fantastic option to consider using.  ...

How to embed links in word

(33 views)

When you are providing copy to your web developer, using Microsoft Word is standard. But did you know that rather than providing copy such as: CompanyXYZ has experienced an increase in profit of over 500%, click here [ link to http://www.companyxyz.com.au/link1/blah/something.html ]. You can actually embed the link in the actual text? ...

End of Life for ASP Classic Sites

(32 views)

Websites eventually reach their natural end of life for various reasons including new and better technologies becoming available, customer preferences change, search engines algorithm updates and support for third party plugins (such as file upload components) comes to end. You can read more about why you should upgrade your website here. This ...

Why your Google keyword search Analytics are showing not provided

(31 views)

Two years ago, Google started encrypting searches for signed-in users, and many thought that Google would eventually encrypt 100% of searches even for those not signed-in. That prediction came true as Google announced it would encrypt all keyword searches for all users starting about a month ago.   Other search providers ...

How to approach getting links to your site from other sites

Getting good quality links to your website is critical for Search Engine Optimisation (SEO). But how do you go about finding good quality links, as well as actually securing them from the relevant site owner?

Some guides:

  • Getting a link from a site that has nothing to do with your industry or business will do very little.
  • Sourcing links from “low quality” websites can do severe harm to your ranking.
  • Buying links, or participating in “link schemes” may work in the short term, but it is highly likely you will get penalised by Google at some point.
  • As a rule of thumb getting a huge number of links in a short period of time can also do harm to your ranking (as Google looks this as “unnatural”).

Where to find / source good quality links

If you are a client of TMD, and we are handling your SEO we will help you find these links. In addition, you should look at any links you can get from:

  • Industry Bodies
  • Any events or community organisations your company may sponsor
  • Customers / clients
  • Public forums (someone might ask a question, and if you answer you may be able to add a link to your site if appropriate). Be cautious here, you should only provide a link within a post if it’s relevant, and you should only participate in good quality (moderated) forum sites.

In addition, you may want to consider creating content that might be highly informative, witty or viral, that may entice other site owners to link to it.

You have found a website that you want to get a link from. How to proceed?

When someone creates a link on their website to another website there has to be something in it for them. Some valuable strategies:

  1. Before requesting a link, do your research on the site you want the link from. When requesting a link, you don’t want to lodge a “generic” request as these will be ignored. Try to find out who the best person to talk to about securing a link is (this might even involve a phone call).
  2. Identify where on the site you want the link placed, and the text you would like.
  3. If possible offer something in return. This might be an offer for a reciprocal link, or some free content, or it might form part of a paid membership (many industry bodies do this).

Example

There is an example below of a good link outreach email to a fictional company, Acme Industries. Note, before sending this I would have done my research:

  1. Called Acme Industries and recorded the name of the person who answered the phone
  2. Tried to find out the name of the best person to address the email to
  3. Researched ACME Industries website, and identified the best place to ask for a link
  4. Offered something in return

Hi John,

I spoke to your receptionist Kate today, and she said you were the best person to talk to about this.

I noticed that your site has an active FAQ page (www.acmeindustries.com.au/faq/), and I can see that you’ve provided links to external parties.

I was hoping you may want to consider adding a link to our business (XYZ Consulting).  Ideally it would say something like “for additional information regarding service XYZ, we suggest you contact XYZ Consulting”. Alternatively, we’ve got a great article on service XYZ, which you may want to consider adding to your blog?

In return we can look at offering a reciprocal link (or article) to your business.

My contact number is : 0400 999 999, or you can reply to my email.

I will give you a call later this week, to see if we can help each other.

Cheers

Steve.