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Help, Answers and Advice about your Web Site

Chinese Domain Name Spam

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  Recently we received an email from “China Domain Name Registration Centre”, alleging that the .cn and .com.cn versions of tmdonline were being registered by another party.  Now as a seasoned internet user, I knew this smelt a bit dodge.   However what should you do if you receive an email such as ...

Can Google Crawl JavaScript and AJAX?

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JavaScript is a language that is used by developers to enhance the web experience. JavaScript is used to handle things like: Animations (e.g. banners sliding / fading) Drop down menus Error / Validation messages Popups Slide shows Loading remote content (without forcing the entire page to reload). It is very rare to find a page or website that ...

How Remarketing can help your business

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Remarketing allows you to show advertising to people who have visited your website in the past. This normally takes the form of Banner or Text based Ads, and if you are using Google AdWords, are displayed on websites signed up to Google’s Display network. How this works: A User visits your website.  ...

Tips for writing news for your website

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A really simple idea to keep your site fresh is to implement a "news" section on your website. Basically write 2 articles a month and either them post to your website via a Content Management System (if you have one), or get your web developer to do it for you. Some ...

Building an Online Loyalty Club for your business will help boost sales

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Loyalty programs are a great idea, but sometimes are a nightmare to administer and keep up to date (imagine all that data entry!).  Also people dislike filling out forms and equally dislike that they have to post or fax their information through.  But don't despair - there is a far ...

Microsofts IE8 Incompatible List - 2400 sites (and counting!)

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Internet Explorer 8 (IE8) promises to be the most standards compliant browser ever released by Microsoft. However its a catch 22. Web developers have always had to apply work arounds (or hacks) to their site to get them to display properly under previous versions of IE, however now that IE ...

Email marketing tips 2009

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We''re big fans of email marketing, and with the new year in full swing, we reckon it could be time for you to review, update (or even begin) your email marketing. Out with the old and in with the new Been sending the same message or style of email campaign for ages? ...

Growing your database

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Electronic marketing mediums such as email and sms are extremely cost effective and return results on par with (or better than) other forms of marketing such as broadcast and print.  However, the drawback on electronically marketing is that you need a database to send to. The difference in costs associated with ...

Website Terminology

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The web is synonymous with Acronyms, IT speak and technical mumbo jumbo (that in itself is a technical term).  Here is a brief run down of some of the terms you're mostly likely to run into. FTP:  File Transfer Protocol.  Mostly used by web developers to launch websites (or changes to ...

Woolworths releases membership program

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Walking into Woollies the other day, I was assaulted with a sea of orange balloons, big posters and something called the "Everyday Rewards Club". Now this isn't a promotion for Woollies, but what I liked about this membership program is the way that it has been put together. Firstly how it works ...

I will never use Facebook...

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Find out what converted our Head of Development into such a big fan of this popular networking tool. A while ago, someone told me you've got to join Facebook, and my first reaction was - "if I want to get together with my mates, I call them".  However having said that  ...

Yahoo to start showing Google Ads?

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With Microsoft formally withdrawing its offer for Yahoo earlier this month, Yahoo has indicated that a partnership with Google may be on the cards. This would involve Google providing text based ads to run next to Yahoo's Search engine results. There are already a large of number sites that utilise Google's AdSense ...

Getting staff involved is the key to successful up take of your site

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Unless you're the dedicated "web manager" for your company - when was the last time you took a look at your company's website? Do you for example know what is on it? Do you regularly refer clients to it for more information? If you do, do other people in your ...

Why Webstats are so important

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I love web statistics.  They highlight how many people come to your site, what they are viewing and how long they are staying.  When was the last time you viewed your statistics? Some businesses don''t look at their web statistics at all which means they have a limited perception on how their ...

Tips and Tricks: Resizing Photos

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The vast majority of websites these days have a Content Management System (or CMS) that gives website owners control over their content on their website. One of the key things in using a CMS is resizing a photo and uploading it. This article will show you some of the ways of ...

Help, Answers and Advice about your Web Site

Top 5 secrets to selling online

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Selling products online can be an extremely profitable venture - here are the top 5 secrets so you too can get a piece of the internet pie! 1. Look at the product or service you are selling Clearly identify what your point of difference is and why people should purchase a product ...

How to get Social Media to work for your business.

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My old man told me 15 years ago “Son, this internet thing is never going to fly”. 15 years on, and he had everything an internet grandpa needs - an ipad, a couple of iMacs, and now he wants to get an iPhone. How things have changed. Strangely however, many people ...

Why is SEO so important?

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SEO or search engine optimisation has always mystified clients.  What is it?  Why is it important?  Essentially search engine optimisation is the process of getting your site as high up on Google natural search results for a given search term (if you don’t know the difference between natural and sponsored ...

Facebook Apps and Widgets

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Everyone is very excited about social media, and usually the first port of call is Facebook.  So you’ve setup your Facebook page, got yourself some Fans and uploaded some photos and videos of the staff XMAS party. But you can do so much more with your Facebook page.  Like your “personal” ...

Google Shopping

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Our favourite search engine Google has launched a new service called “Google Shopping” in Australia that helps users find products online. Initially users just enter the product into the standard Google Search, but then have the option of selecting the “shopping” tab (similar to if they just wanted to show “news” ...

How to embed links in word

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When you are providing copy to your web developer, using Microsoft Word is standard. But did you know that rather than providing copy such as: CompanyXYZ has experienced an increase in profit of over 500%, click here [ link to http://www.companyxyz.com.au/link1/blah/something.html ]. You can actually embed the link in the actual text? ...

What is an RSS Feed?

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RSS stands for Really Simple Syndication, and is used by websites to publish and promote frequently updated content such as news, blogs, specials, new products or video and audio. Users with an RSS Viewer can 'subscribe' to various RSS Feeds, which allow them to view content from a number of sites ...

Outlook Aliases

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If you use outlook, you may have noticed when you receive an email, rather than seeing a person's email address you see a name instead. This is because Outlook 'hides' the email and replaces it with the person's name. This is normally not an issue. However, when your web developer builds ...

Google Maps Listings

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A Google Maps Local Business Centre Listing is another way for your business to appear in Google's search results, and an additional way to drive potential customers to your website. An example of this is: To add a listing to Google Maps: The process begins with actually creating your business listing with Google ...

What is a landing page?

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A landing page is a page on your website that appears when a potential customer clicks on a link in a search engine (this can either be a sponsored or natural search listing), advertisement (e.g. a banner ad) or from a link in an email. Natural Search From a search engine optimisation ...