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Help, Answers and Advice about your Web Site

Why your SEO Strategy needs to change.

(17 views)

We've spoken previously on how important Search Engine Optimisation is and why "white hat" or ethical SEO is the way to go when it comes to optimising your site for Google.  With more recent algorithm updates, Google is started to clamp down heavily on "black hat" SEO practices.  What this ...

Handy Email Marketing Checklist

(16 views)

  When you are sending email campaigns yourself (either using our own self managed campaign tool or third party software), here is a handy check list we've developed at TMD Online to make sure your campaigns are sent error free. Mobile Devices Over the last five years we have seen average mobile "opens" increase ...

Why email campaigns should not just contain images.

(16 views)

Whenever someone receives an email (that contains linked images), 9 times out of 10, the user has to opt to “download” images. Below is an example of the last version of URL (our enewsletter) we sent.  Note images do not automatically download, and that as a user I have to ...

What is a landing page?

(15 views)

A landing page is a page on your website that appears when a potential customer clicks on a link in a search engine (this can either be a sponsored or natural search listing), advertisement (e.g. a banner ad) or from a link in an email. Natural Search From a search engine optimisation ...

Advertising on the internet - a beginners guide.

(15 views)

Our clients constantly ask us how they can make a direct revenue stream by running advertising on their website. Advertising on websites usually involves placing a link or banner at the top or side of your site. There are three different ways to charge for banner advertising on your site: CPM - ...

What is an API?

(15 views)

You may have heard the term API thrown around a lot, but exactly what is an API?  An API is basically an interface for one system to “talk” to another system. For example: if we want to pull a list of reviews from your Facebook Business Page and display this on ...

Two minute run down on Google Analytics

(15 views)

So you’ve got access to your websites Google Analytics, but if you don’t really know what Google Analytics is about, or not sure what to look at – here is Trent’s two minute overview of Google Analytics, and some areas you can take a look at.

What is an RSS Feed?

(14 views)

RSS stands for Really Simple Syndication, and is used by websites to publish and promote frequently updated content such as news, blogs, specials, new products or video and audio. Users with an RSS Viewer can 'subscribe' to various RSS Feeds, which allow them to view content from a number of sites ...

Australia's new privacy laws and what they mean for your email marketing

(14 views)

Do you shudder at the thought of having to read over a neverending commonwealth act and endless legal babble? Do you feel like you need a law degree just to make any sense of it all? If so, you’re not alone, most people cringe at the thought. Australia’s recently amended ...

Password Strength is Vital in Protecting Your Business and Personal Information

(13 views)

Guest Writer: Luke Halliday from Mercury IT In today's technologically driven business marketplace one of most often overlooked points of vulnerability to your business and personal security is the strength or weakness of the passwords that you define for usage when logging into: your computer network, email provider, online banking, accounting ...

Web Fonts

(13 views)

A lot of progress has been made in the past few years, in regards to getting fonts to display on your website.  In the past we were limited to either using “standard fonts” (e.g. Arial, Verdana) for all text, or embedding text inside a graphic or flash file (which is ...

Disabling Friendly HTTP Error Messages

(12 views)

To help your web developer resolve script problems - try turning off "Friendly HTTP Error Messages".   To do this in Internet Explorer 7.0 Click on tools -> "Internet Options" Note on Internet Explorer 6 - the "Tools" menu is location where menus normally are.   Click on the "Advanced" tab   Scroll down and tick off "Show ...

Why do smaller images look less sharp on the web?

(12 views)

When you resize a photo smaller, your photo editor (we used Industry standard Photoshop) will need to remove pixels from the image. (smaller images, contain less pixels). During this “removal” of pixels,  Photoshop is trying to figure out how to best remove pixels, and reassemble the edges in the image.  As ...

5 reasons you should refresh or rebuild your old site

(12 views)

Has it been more than four years since you launched your website? Is it time for a refresh or even a rebuild? The answer is a definite yes. A lot of business owners see building a website as a "once off" investment (the site is built, and it will continue into ...

Need to run a simple email marketing campaign yourself? THE 3 BIG THINGS YOU SHOULD DO!

(11 views)

Email marketing is one of the cheapest and most powerful forms of advertising currently available to businesses.   But exactly how do you create an effective email marketing campaign? 1.  Get the database The information you collect from potential and existing customers is what allows you to tailor your promotions and customise your ...

Help, Answers and Advice about your Web Site

Australia's new privacy laws and what they mean for your email marketing

(14 views)

Do you shudder at the thought of having to read over a neverending commonwealth act and endless legal babble? Do you feel like you need a law degree just to make any sense of it all? If so, you’re not alone, most people cringe at the thought. Australia’s recently amended ...

Why Use TMD for your email Marketing

(19 views)

There are a large number of self managed email marketing systems available in the marketplace, and comparing “apples with apples” can sometimes be difficult.  What we offer. We are an authorised partner of Vision 6, a local (Brisbane based) email marketing provider. Why choose us (in comparison with other options you may be considering) We ...

Make sure your Online Reviews are Legit

(7 views)

When you are first starting off your online business, or when its difficult to get decent online reviews - it can be tempting to create "fake" reviews (however doing so can land you in BIG trouble).   Sparked by continuous complaints from the public and business community, the ACCC (Australian Competition ...

Why your Google keyword search Analytics are showing not provided

(31 views)

Two years ago, Google started encrypting searches for signed-in users, and many thought that Google would eventually encrypt 100% of searches even for those not signed-in. That prediction came true as Google announced it would encrypt all keyword searches for all users starting about a month ago.   Other search providers ...

Finding out what an images size is

(10 views)

Sometimes its useful to find out what an images "size" is on a website (specifically if you want to replace this image with another image).  To do this Instructions for Chrome (windows) Instructions for Firefox (windows) Instructions for Internet Explorer (windows) Instructions for Safari / Chrome (mac) Important note - this will not work for ...

Why email campaigns should not just contain images.

(16 views)

Whenever someone receives an email (that contains linked images), 9 times out of 10, the user has to opt to “download” images. Below is an example of the last version of URL (our enewsletter) we sent.  Note images do not automatically download, and that as a user I have to ...

Registering a certificate with Rapid SSL

(57 views)

What is a Secure Certificate A secure certificate allows you to accept sensitive information (such as credit card details) from users via your website.   To register a certificate with RapidSSL you need to perform the following steps. Before you proceed: Make sure you’ve got around 20 minutes to complete this process. You should check ...

101 ways credit card transactions can fail on your website

(26 views)

There are a number of reasons a credit card authorisation (when a user is trying to buy something on your website) can fail, in fact there around a 100 valid reasons a card can fail.   Out of those 100, there are usually only one or two that are in relation ...

Taking Online Credit Card Payments

(23 views)

Taking online credit card payments via your website is a great way to allow your customers and clients to make payment. But exactly what is the process to implement it? Firstly you need to get a merchant account through a bank.  Note you should use one of the majors (some of ...

Password Strength is Vital in Protecting Your Business and Personal Information

(13 views)

Guest Writer: Luke Halliday from Mercury IT In today's technologically driven business marketplace one of most often overlooked points of vulnerability to your business and personal security is the strength or weakness of the passwords that you define for usage when logging into: your computer network, email provider, online banking, accounting ...