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Help, Answers and Advice about your Web Site

Clearing your cache

(123 views)

Most internet browsers employ caching - the process of storing files locally (i.e on your computer) so that the second or third time you request a file - the browser can access your local cache - thus making your internet browsing experience faster.  Hence clearing your cache may be a necessary ...

NetRanger File Manager Upgrade available

(78 views)

Posted: 24 August 2015. A number of clients have very recently reported receiving a "302" error when trying to upload files to their NetRanger CMS via Firefox, Safari and Internet explorer (Please note Chrome does not appear to be affected at this stage).  This is due to Recent "Cpanel" security updates installed by ...

Facebook Apps and Widgets

(71 views)

Everyone is very excited about social media, and usually the first port of call is Facebook.  So you’ve setup your Facebook page, got yourself some Fans and uploaded some photos and videos of the staff XMAS party. But you can do so much more with your Facebook page.  Like your “personal” ...

Why do I get spam or blank enquiries from my website

(61 views)

If you’ve got an online form (like a contact form), and your site is a bit old (or your web developer is plain slack), and you’ve been receiving “blank” or “spam” enquiries through this form continue reading ... Why do I receive blank enquiries? Most likely there is no “validation” on the ...

Registering a certificate with Rapid SSL

(57 views)

What is a Secure Certificate A secure certificate allows you to accept sensitive information (such as credit card details) from users via your website.   To register a certificate with RapidSSL you need to perform the following steps. Before you proceed: Make sure you’ve got around 20 minutes to complete this process. You should check ...

Top 5 secrets to selling online

(46 views)

Selling products online can be an extremely profitable venture - here are the top 5 secrets so you too can get a piece of the internet pie! 1. Look at the product or service you are selling Clearly identify what your point of difference is and why people should purchase a product ...

eMatters payment gateway shutdown

(46 views)

The eMatters Payment Gateway is closing down on the 30th of June, and if your account is being migrated to eWay - here is a roadmap of how this will occur (please note that this Roadmap, has been sent to eWay for confirmation and approval. If at any stage, this ...

Why is SEO so important?

(41 views)

SEO or search engine optimisation has always mystified clients.  What is it?  Why is it important?  Essentially search engine optimisation is the process of getting your site as high up on Google natural search results for a given search term (if you don’t know the difference between natural and sponsored ...

How Long Until My Site Appears in Google?

(40 views)

Firstly lets just define the difference between a natural search and Sponsored Search. Natural search is the process where search engines send a robot (also called a spider) to your site. A Robot is simply an automated program that catalogues content on your site and decides what your site is about. ...

Why an SSL certificate is important for your website.

(39 views)

Firstly what is an SSL certificate? An SSL certificate is a small file that is installed on a web server, that stores a companies identity via a cryptographic key.  When a user browsers a site with an SSL certificate installed, the browser will display a "padlock" (or the address will go green), indicating that any ...

How to take a screenshot

(36 views)

To take a snapshot of what is currently on your screen:   Windows Users Hit your "Print Screen" button (May also be abbreviated to PrtScn)   Open up a Microsoft Word Create a new document Go to "edit" - > "paste" Save this document. Email this document to Trent Moffatt Designs. Mac Users Press "Command", "Shift", "3" simultaneously This will save the ...

When you should (and shouldn't use Wordpress).

(36 views)

Wordpress is an open sourced blogging platform used by a lot of sites worldwide.  However there are times when Wordpress is great, and when it is not so great. First Up ... If your site is basically a blog (or is very news oriented), Wordpress is a fantastic option to consider using.  ...

How to embed links in word

(33 views)

When you are providing copy to your web developer, using Microsoft Word is standard. But did you know that rather than providing copy such as: CompanyXYZ has experienced an increase in profit of over 500%, click here [ link to http://www.companyxyz.com.au/link1/blah/something.html ]. You can actually embed the link in the actual text? ...

End of Life for ASP Classic Sites

(32 views)

Websites eventually reach their natural end of life for various reasons including new and better technologies becoming available, customer preferences change, search engines algorithm updates and support for third party plugins (such as file upload components) comes to end. You can read more about why you should upgrade your website here. This ...

Why your Google keyword search Analytics are showing not provided

(31 views)

Two years ago, Google started encrypting searches for signed-in users, and many thought that Google would eventually encrypt 100% of searches even for those not signed-in. That prediction came true as Google announced it would encrypt all keyword searches for all users starting about a month ago.   Other search providers ...

Handy Email Marketing Checklist

 

When you are sending email campaigns yourself (either using our own self managed campaign tool or third party software), here is a handy check list we've developed at TMD Online to make sure your campaigns are sent error free.

Mobile Devices

Over the last five years we have seen average mobile "opens" increase from a mere 10% to just under 50%.   Whenever you send an email campaign - you should consider (and test) how the campaign will look / feel on a smaller screen.

Calls to action

If your campaign is a bit longer, consider placing multiple calls to action throughout the campaign, as your user might not scroll all the way to end to engage (e.g click on a link).  If your campaign is really long - you may also want to consider a table of contents, or an introduction that contains links to "critical" areas.

Check content for Spam

You should run your content / campaign thru a "spam checker" to make sure you've got a good balance of text to image ratio.  Also you should try and minimise any "spammy" keywords.

3 things often over looked:

When creating a campaign, a lot of people get very focussed on the “content” – but they often over look “first impressions” (i.e what someone see’s when your message first appears in their inbox”).

Have you checked:

  • the “from” name
  • the “reply-to” address
  • the “email” subject.

Pay special attention to the “subject”.  Does it just say “May eNewsletter”…. OR could it say “Hi John, here is our May eNews – containing your special 50% offer”.

Other things to check:

  • Check any merge fields are present i.e Dear %%first_name%%.
  • Read through the text to make sure there’s no typographic errors or references to things from the last email campaign (you should always double check your header / footer – as usually this is where this info needs to be updated).
  • Check that your are sending your campaign to the right people (are you using the right database?).
  • Consider “scheduling your campaign” i.e when is your target audience going to be receptive to receiving your content.  Sending a campaign to a “business community” at 6pm on a Friday is probably not a great idea – maybe 10am on Monday morning would be better?
  • Do you need to announce / schedule in any "social media" or website posts to coincide with this campaign?

"Its just a little change, just send it out once done"

 Its so tempting to just make that "last final change", and then hit send to your entire database.  If you make any changes to your campaign, you should always send yourself a final test before sending it to your entire database.  

You would be surprised how text might "wrap" unexpectedly with an extra comma, or your last "image" change, has thrown your campaign out of whack.