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Help, Answers and Advice about your Web Site

Clearing your cache

(124 views)

Most internet browsers employ caching - the process of storing files locally (i.e on your computer) so that the second or third time you request a file - the browser can access your local cache - thus making your internet browsing experience faster.  Hence clearing your cache may be a necessary ...

NetRanger File Manager Upgrade available

(78 views)

Posted: 24 August 2015. A number of clients have very recently reported receiving a "302" error when trying to upload files to their NetRanger CMS via Firefox, Safari and Internet explorer (Please note Chrome does not appear to be affected at this stage).  This is due to Recent "Cpanel" security updates installed by ...

Facebook Apps and Widgets

(71 views)

Everyone is very excited about social media, and usually the first port of call is Facebook.  So you’ve setup your Facebook page, got yourself some Fans and uploaded some photos and videos of the staff XMAS party. But you can do so much more with your Facebook page.  Like your “personal” ...

Why do I get spam or blank enquiries from my website

(61 views)

If you’ve got an online form (like a contact form), and your site is a bit old (or your web developer is plain slack), and you’ve been receiving “blank” or “spam” enquiries through this form continue reading ... Why do I receive blank enquiries? Most likely there is no “validation” on the ...

Registering a certificate with Rapid SSL

(57 views)

What is a Secure Certificate A secure certificate allows you to accept sensitive information (such as credit card details) from users via your website.   To register a certificate with RapidSSL you need to perform the following steps. Before you proceed: Make sure you’ve got around 20 minutes to complete this process. You should check ...

eMatters payment gateway shutdown

(48 views)

The eMatters Payment Gateway is closing down on the 30th of June, and if your account is being migrated to eWay - here is a roadmap of how this will occur (please note that this Roadmap, has been sent to eWay for confirmation and approval. If at any stage, this ...

Top 5 secrets to selling online

(46 views)

Selling products online can be an extremely profitable venture - here are the top 5 secrets so you too can get a piece of the internet pie! 1. Look at the product or service you are selling Clearly identify what your point of difference is and why people should purchase a product ...

Why is SEO so important?

(42 views)

SEO or search engine optimisation has always mystified clients.  What is it?  Why is it important?  Essentially search engine optimisation is the process of getting your site as high up on Google natural search results for a given search term (if you don’t know the difference between natural and sponsored ...

How Long Until My Site Appears in Google?

(40 views)

Firstly lets just define the difference between a natural search and Sponsored Search. Natural search is the process where search engines send a robot (also called a spider) to your site. A Robot is simply an automated program that catalogues content on your site and decides what your site is about. ...

Why an SSL certificate is important for your website.

(39 views)

Firstly what is an SSL certificate? An SSL certificate is a small file that is installed on a web server, that stores a companies identity via a cryptographic key.  When a user browsers a site with an SSL certificate installed, the browser will display a "padlock" (or the address will go green), indicating that any ...

How to take a screenshot

(36 views)

To take a snapshot of what is currently on your screen:   Windows Users Hit your "Print Screen" button (May also be abbreviated to PrtScn)   Open up a Microsoft Word Create a new document Go to "edit" - > "paste" Save this document. Email this document to Trent Moffatt Designs. Mac Users Press "Command", "Shift", "3" simultaneously This will save the ...

When you should (and shouldn't use Wordpress).

(36 views)

Wordpress is an open sourced blogging platform used by a lot of sites worldwide.  However there are times when Wordpress is great, and when it is not so great. First Up ... If your site is basically a blog (or is very news oriented), Wordpress is a fantastic option to consider using.  ...

How to embed links in word

(33 views)

When you are providing copy to your web developer, using Microsoft Word is standard. But did you know that rather than providing copy such as: CompanyXYZ has experienced an increase in profit of over 500%, click here [ link to http://www.companyxyz.com.au/link1/blah/something.html ]. You can actually embed the link in the actual text? ...

End of Life for ASP Classic Sites

(32 views)

Websites eventually reach their natural end of life for various reasons including new and better technologies becoming available, customer preferences change, search engines algorithm updates and support for third party plugins (such as file upload components) comes to end. You can read more about why you should upgrade your website here. This ...

Why your Google keyword search Analytics are showing not provided

(31 views)

Two years ago, Google started encrypting searches for signed-in users, and many thought that Google would eventually encrypt 100% of searches even for those not signed-in. That prediction came true as Google announced it would encrypt all keyword searches for all users starting about a month ago.   Other search providers ...

Growing your database

Electronic marketing mediums such as email and sms are extremely cost effective and return results on par with (or better than) other forms of marketing such as broadcast and print.  However, the drawback on electronically marketing is that you need a database to send to.

The difference in costs associated with sending an electronic campaign to 1000 people as opposed to 10,000 people is negligible.  So the key question is - what is the most effective way to grow my database?

Firstly, don't confuse quantity with quality.  A campaign that you send to 1000 people that are aware of your product or company will return a far greater return on a campaign 99% of the time compared to 10,000 people that have never heard of you.

Secondly recognise that it takes time and effort to grow your database - so don''t expect other people to hand over their databases to you (and you should never share yours).

You interact with customers and clients (both current and prospective) on a daily basis, but how often do you actually collect information from them so that you can market to them more effectively?

Retail businesses
Does every person that comes through the door have the opportunity to join a "loyalty" club?  Spotlight for example has on every checkout a simple A4 sized advertisement that invites customers to join their loyalty club.  A great idea is to also offer an incentive to join (i.e. join our loyalty club / database we will give you 10% of your order right now).

Service Industry
Service industry (this is for all the lawyers, accountants and our web developer brethren who read this), your clients will nearly always email you.  Do you collect this data in a meaningful way so that once a quarter you can market recent developments, news or promotions that they may be interested in?  It's a great way to provide better customer service by educating and informing them.  Clients may come to you only once or twice a year - so it is important to stay in touch with them on a regular basis.

Other marketing sources
Advertising via mediums such as print and broadcast (TV/ radio) are great ways to effectively brand your business.  But imagine if you used this medium to not only generate sales, but grow your database.

Example
You run a small B&B and you advertised in a local publication.  In your advertisement, you could include a statement similar to "go to our website, signup to our eNewsletter and go into the draw to win a weekend away (drawn weekly)".  Not only does this drives customers to your website, but you also grow your database (and if you monitor your statistics properly - you can also gauge the effectiveness of the campaign).

In summary, growing and maintaining a quality database takes time and effort.  You should also treat those on your database with respect and aim to send them relevant and interesting information otherwise they may unsubscribe and will not want communications from you in the future.