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Help, Answers and Advice about your Web Site

Clearing your cache

(126 views)

Most internet browsers employ caching - the process of storing files locally (i.e on your computer) so that the second or third time you request a file - the browser can access your local cache - thus making your internet browsing experience faster.  Hence clearing your cache may be a necessary ...

NetRanger File Manager Upgrade available

(96 views)

Posted: 24 August 2015. A number of clients have very recently reported receiving a "302" error when trying to upload files to their NetRanger CMS via Firefox, Safari and Internet explorer (Please note Chrome does not appear to be affected at this stage).  This is due to Recent "Cpanel" security updates installed by ...

Facebook Apps and Widgets

(72 views)

Everyone is very excited about social media, and usually the first port of call is Facebook.  So you’ve setup your Facebook page, got yourself some Fans and uploaded some photos and videos of the staff XMAS party. But you can do so much more with your Facebook page.  Like your “personal” ...

Why do I get spam or blank enquiries from my website

(61 views)

If you’ve got an online form (like a contact form), and your site is a bit old (or your web developer is plain slack), and you’ve been receiving “blank” or “spam” enquiries through this form continue reading ... Why do I receive blank enquiries? Most likely there is no “validation” on the ...

Registering a certificate with Rapid SSL

(57 views)

What is a Secure Certificate A secure certificate allows you to accept sensitive information (such as credit card details) from users via your website.   To register a certificate with RapidSSL you need to perform the following steps. Before you proceed: Make sure you’ve got around 20 minutes to complete this process. You should check ...

eMatters payment gateway shutdown

(55 views)

The eMatters Payment Gateway is closing down on the 30th of June, and if your account is being migrated to eWay - here is a roadmap of how this will occur (please note that this Roadmap, has been sent to eWay for confirmation and approval. If at any stage, this ...

Why an SSL certificate is important for your website.

(54 views)

Firstly what is an SSL certificate? An SSL certificate is a small file that is installed on a web server, that stores a companies identity via a cryptographic key.  When a user browsers a site with an SSL certificate installed, the browser will display a "padlock" (or the address will go green), indicating that any ...

Top 5 secrets to selling online

(48 views)

Selling products online can be an extremely profitable venture - here are the top 5 secrets so you too can get a piece of the internet pie! 1. Look at the product or service you are selling Clearly identify what your point of difference is and why people should purchase a product ...

How to view updated changes

(48 views)

Below are video demonstration's on how to do a shift refresh open an incognito (private browsing), or clear your cache In your browser.  It is important to do at least one of these options whenever TMD sends a change live, or updates your site on our test server. Videos Please note you will need sound. Click here ...

Why we love the payment gateway Stripe

(46 views)

If you are looking at processing credit cards via your website, you should seriously take a look at the Stripe payment gateway. Why our clients like Stripe: Stripe is an “all in one” merchant and payment gateway. It is very fast / easy to setup (all done online). You can be operating ...

Why is SEO so important?

(45 views)

SEO or search engine optimisation has always mystified clients.  What is it?  Why is it important?  Essentially search engine optimisation is the process of getting your site as high up on Google natural search results for a given search term (if you don’t know the difference between natural and sponsored ...

How Long Until My Site Appears in Google?

(40 views)

Firstly lets just define the difference between a natural search and Sponsored Search. Natural search is the process where search engines send a robot (also called a spider) to your site. A Robot is simply an automated program that catalogues content on your site and decides what your site is about. ...

When you should (and shouldn't use Wordpress).

(38 views)

Wordpress is an open sourced blogging platform used by a lot of sites worldwide.  However there are times when Wordpress is great, and when it is not so great. First Up ... If your site is basically a blog (or is very news oriented), Wordpress is a fantastic option to consider using.  ...

How to take a screenshot

(36 views)

To take a snapshot of what is currently on your screen:   Windows Users Hit your "Print Screen" button (May also be abbreviated to PrtScn)   Open up a Microsoft Word Create a new document Go to "edit" - > "paste" Save this document. Email this document to Trent Moffatt Designs. Mac Users Press "Command", "Shift", "3" simultaneously This will save the ...

How to embed links in word

(33 views)

When you are providing copy to your web developer, using Microsoft Word is standard. But did you know that rather than providing copy such as: CompanyXYZ has experienced an increase in profit of over 500%, click here [ link to http://www.companyxyz.com.au/link1/blah/something.html ]. You can actually embed the link in the actual text? ...

Building an Online Loyalty Club for your business will help boost sales

Loyalty programs are a great idea, but sometimes are a nightmare to administer and keep up to date (imagine all that data entry!).  Also people dislike filling out forms and equally dislike that they have to post or fax their information through.  But don't despair - there is a far better way!  The Online Loyalty Club!

The online loyalty club has all the benefits of its offline counterpart:

  • Helps grow your database
  • Gives rewards back to the customer
  • Increases sales through customer loyalty

However the drawbacks are completely removed including:

  • Data Entry (and maintaining the data!)
  • Incorrect data being provided by customer
  • The time taken by the customer to fill out the form and the time taken for them to post/fax the information back

Example
A customer (or even potential customer) is browsing your website - when they see a graphic / promotion : Join our loyalty club and get 10% of all your purchases. 

They can then fill out their details more quickly then an offline form and there is no need for posting or faxing.  The system also automatically checks for correct formatting of the data entered i.e. email address, mobile phone ensuring the information provided is as accurate as possible.  They can also get instant feedback (i.e. Congratulations John, thanks for joining our online club, your membership number is 12345 - please quote this in store for an instant 10% off your order!).

The third bonus (for you) is that customers/members will be able to maintain these details themselves via a username / password combination - eliminating the need for yourself (or your staff)  to do any further data entry when members change their details.  You could even take this a step further by allowing them to view previous orders, track loyalty points (if you have a system like this), as well as give them additional benefits while they are browsing your website (i.e. a further discount, free postage or even a free gift when they purchase).  This helps build your database, increase customer loyalty and boost sales.

Once a month (or maybe even more frequently dependant on your product) you should also run an email marketing, sms or postal campaign to your members informing them of sales or special offers that are only available to them.  You can also track vital statistics of your email campaigns such as open rates, click through rates and completion rates (i.e. how many people actually purchased a product through your website as a direct outcome from your last email campaign).  Also remember this direct style of marketing is more cost effective than some of the more traditional advertising options available.