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Help, Answers and Advice about your Web Site

Clearing your cache


Most internet browsers employ caching - the process of storing files locally (i.e on your computer) so that the second or third time you request a file - the browser can access your local cache - thus making your internet browsing experience faster.  Hence clearing your cache may be a necessary ...

NetRanger File Manager Upgrade available


Posted: 24 August 2015. A number of clients have very recently reported receiving a "302" error when trying to upload files to their NetRanger CMS via Firefox, Safari and Internet explorer (Please note Chrome does not appear to be affected at this stage).  This is due to Recent "Cpanel" security updates installed by ...

Facebook Apps and Widgets


Everyone is very excited about social media, and usually the first port of call is Facebook.  So you’ve setup your Facebook page, got yourself some Fans and uploaded some photos and videos of the staff XMAS party. But you can do so much more with your Facebook page.  Like your “personal” ...

Why do I get spam or blank enquiries from my website


If you’ve got an online form (like a contact form), and your site is a bit old (or your web developer is plain slack), and you’ve been receiving “blank” or “spam” enquiries through this form continue reading ... Why do I receive blank enquiries? Most likely there is no “validation” on the ...

eMatters payment gateway shutdown


The eMatters Payment Gateway is closing down on the 30th of June, and if your account is being migrated to eWay - here is a roadmap of how this will occur (please note that this Roadmap, has been sent to eWay for confirmation and approval. If at any stage, this ...

Registering a certificate with Rapid SSL


What is a Secure Certificate A secure certificate allows you to accept sensitive information (such as credit card details) from users via your website.   To register a certificate with RapidSSL you need to perform the following steps. Before you proceed: Make sure you’ve got around 20 minutes to complete this process. You should check ...

Why an SSL certificate is important for your website.


Firstly what is an SSL certificate? An SSL certificate is a small file that is installed on a web server, that stores a companies identity via a cryptographic key.  When a user browsers a site with an SSL certificate installed, the browser will display a "padlock" (or the address will go green), indicating that any ...

How to view updated changes


Below are video demonstration's on how to do a shift refresh open an incognito (private browsing), or clear your cache In your browser.  It is important to do at least one of these options whenever TMD sends a change live, or updates your site on our test server. Videos Please note you will need sound. Click here ...

Top 5 secrets to selling online


Selling products online can be an extremely profitable venture - here are the top 5 secrets so you too can get a piece of the internet pie! 1. Look at the product or service you are selling Clearly identify what your point of difference is and why people should purchase a product ...

Why we love the payment gateway Stripe


If you are looking at processing credit cards via your website, you should seriously take a look at the Stripe payment gateway. Why our clients like Stripe: Stripe is an “all in one” merchant and payment gateway. It is very fast / easy to setup (all done online). You can be operating ...

Why is SEO so important?


SEO or search engine optimisation has always mystified clients.  What is it?  Why is it important?  Essentially search engine optimisation is the process of getting your site as high up on Google natural search results for a given search term (if you don’t know the difference between natural and sponsored ...

How Long Until My Site Appears in Google?


Firstly lets just define the difference between a natural search and Sponsored Search. Natural search is the process where search engines send a robot (also called a spider) to your site. A Robot is simply an automated program that catalogues content on your site and decides what your site is about. ...

When you should (and shouldn't use Wordpress).


Wordpress is an open sourced blogging platform used by a lot of sites worldwide.  However there are times when Wordpress is great, and when it is not so great. First Up ... If your site is basically a blog (or is very news oriented), Wordpress is a fantastic option to consider using.  ...

How to take a screenshot


To take a snapshot of what is currently on your screen:   Windows Users Hit your "Print Screen" button (May also be abbreviated to PrtScn)   Open up a Microsoft Word Create a new document Go to "edit" - > "paste" Save this document. Email this document to Trent Moffatt Designs. Mac Users Press "Command", "Shift", "3" simultaneously This will save the ...

EU General Data Protection Regulation


The European Union General Data Protection Regulation (GDPR) contains new data protection requirements that will apply from 25 May 2018.  This affects all Australian business (regardless of size) if they: have an establishment (e.g. physical store) inside the EU. offer goods and services to individuals inside the EU, ...

Adwords and Sponsored Search

To find new customers and increase sales you need to be found quickly and easily online. The majority of people who are looking for a particular service or product will utilise a search engine such as Google.

Two types of search

There are two types of search results Google provides:
- Natural (also called organic)
- Sponsored Search (which is known as the "Adwords" program)

Two types of search and where to find them


Natural search is the process where search engines send a Robot (also called a spider) to your site.  A Robot is simply an automated program that catalogues content on your site.   The search engine then decides what your site is about and how relevant it may be to a given search keyword / term.  The search engine then places your site in the search results (what is considered more "relevant" will appear higher)

Sponsored search is the process where you bid on a particular keyword/s.  If you are a Gold Coast based lawyer you might be interested in getting placement for "Lawyer Gold Coast".

You can also decide how much you want to bid on this keyword. So for the Keyword "Lawyer Gold Coast" you may want to bid $1.00 per click.  Generally the higher the bid amount, the higher you will appear in the "sponsored" search results.

If a member of the general public types in "Lawyer Gold Coast" into their search engine and they then click on your ad - you will pay that search engine $1.00.

Hence you only pay when someone actually clicks on your ad. This means that if no one clicks on your ad you don't actually pay anything.

You can also set a daily limit which allows you to control your monthly budget.  If you want to spend a $300 / month with Google for example: this would allow you to spend approximately $10 / day.  Google then will place your ad strategically throughout the day to spend this budget. 

Budgeting means that your ad may not appear 100% of the time for a particular keyword.  If there are 1000 searchs per day for "Lawyer Gold Coast" and we are spending $10 / day -  Google may only show your ad part of the time.

Google has different ways of calculating when to display your ad.  However it is roughly calculated on the ratio between impressions (how many times your ad is seen) and how many times your ads are clicked on.

For $10 per day and a bid amount of $1 per click - your ratio is calculated like this:

If (on average) your ad is clicked on 1% of the time each time it is seen : your ad can be shown 1000 times in one day. This would generate 10 click throughs to your site (which equates to $10).  This is a very simplistic explanation how this works, but the basic premise does hold.

With a sponsored search you can also track your click throughs via reporting so you can track the effectiveness for your campaigns.

Back to the "Lawyer Gold Coast" example.  If you get 300 click throughs - which result in 5 enquiries - is spending $300 worthwhile getting 5 enquiries?

The best results are achieved through a combination of natural and sponsored searches.  Try and get a good ranking in natural search, but if your site is not being found for some keywords - look at running a sponsored search.  Also remember that with Natural search - the order sites turn up in the search results is completely governed by Google.  A sponsored search program tends to deliver a more certain result.

The examples provided above are a guide only and like any advertising medium you should seek professional advice to make sure your campaign will return the maximum result for minimal cost.