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Help, Answers and Advice about your Web Site

Clearing your cache

(122 views)

Most internet browsers employ caching - the process of storing files locally (i.e on your computer) so that the second or third time you request a file - the browser can access your local cache - thus making your internet browsing experience faster.  Hence clearing your cache may be a necessary ...

NetRanger File Manager Upgrade available

(72 views)

Posted: 24 August 2015. A number of clients have very recently reported receiving a "302" error when trying to upload files to their NetRanger CMS via Firefox, Safari and Internet explorer (Please note Chrome does not appear to be affected at this stage).  This is due to Recent "Cpanel" security updates installed by ...

Facebook Apps and Widgets

(71 views)

Everyone is very excited about social media, and usually the first port of call is Facebook.  So you’ve setup your Facebook page, got yourself some Fans and uploaded some photos and videos of the staff XMAS party. But you can do so much more with your Facebook page.  Like your “personal” ...

Why do I get spam or blank enquiries from my website

(61 views)

If you’ve got an online form (like a contact form), and your site is a bit old (or your web developer is plain slack), and you’ve been receiving “blank” or “spam” enquiries through this form continue reading ... Why do I receive blank enquiries? Most likely there is no “validation” on the ...

Registering a certificate with Rapid SSL

(57 views)

What is a Secure Certificate A secure certificate allows you to accept sensitive information (such as credit card details) from users via your website.   To register a certificate with RapidSSL you need to perform the following steps. Before you proceed: Make sure you’ve got around 20 minutes to complete this process. You should check ...

Top 5 secrets to selling online

(46 views)

Selling products online can be an extremely profitable venture - here are the top 5 secrets so you too can get a piece of the internet pie! 1. Look at the product or service you are selling Clearly identify what your point of difference is and why people should purchase a product ...

eMatters payment gateway shutdown

(43 views)

The eMatters Payment Gateway is closing down on the 30th of June, and if your account is being migrated to eWay - here is a roadmap of how this will occur (please note that this Roadmap, has been sent to eWay for confirmation and approval. If at any stage, this ...

Why is SEO so important?

(41 views)

SEO or search engine optimisation has always mystified clients.  What is it?  Why is it important?  Essentially search engine optimisation is the process of getting your site as high up on Google natural search results for a given search term (if you don’t know the difference between natural and sponsored ...

How Long Until My Site Appears in Google?

(40 views)

Firstly lets just define the difference between a natural search and Sponsored Search. Natural search is the process where search engines send a robot (also called a spider) to your site. A Robot is simply an automated program that catalogues content on your site and decides what your site is about. ...

How to take a screenshot

(36 views)

To take a snapshot of what is currently on your screen:   Windows Users Hit your "Print Screen" button (May also be abbreviated to PrtScn)   Open up a Microsoft Word Create a new document Go to "edit" - > "paste" Save this document. Email this document to Trent Moffatt Designs. Mac Users Press "Command", "Shift", "3" simultaneously This will save the ...

When you should (and shouldn't use Wordpress).

(36 views)

Wordpress is an open sourced blogging platform used by a lot of sites worldwide.  However there are times when Wordpress is great, and when it is not so great. First Up ... If your site is basically a blog (or is very news oriented), Wordpress is a fantastic option to consider using.  ...

Why an SSL certificate is important for your website.

(36 views)

Firstly what is an SSL certificate? An SSL certificate is a small file that is installed on a web server, that stores a companies identity via a cryptographic key.  When a user browsers a site with an SSL certificate installed, the browser will display a "padlock" (or the address will go green), indicating that any ...

How to embed links in word

(33 views)

When you are providing copy to your web developer, using Microsoft Word is standard. But did you know that rather than providing copy such as: CompanyXYZ has experienced an increase in profit of over 500%, click here [ link to http://www.companyxyz.com.au/link1/blah/something.html ]. You can actually embed the link in the actual text? ...

End of Life for ASP Classic Sites

(32 views)

Websites eventually reach their natural end of life for various reasons including new and better technologies becoming available, customer preferences change, search engines algorithm updates and support for third party plugins (such as file upload components) comes to end. You can read more about why you should upgrade your website here. This ...

Why your Google keyword search Analytics are showing not provided

(31 views)

Two years ago, Google started encrypting searches for signed-in users, and many thought that Google would eventually encrypt 100% of searches even for those not signed-in. That prediction came true as Google announced it would encrypt all keyword searches for all users starting about a month ago.   Other search providers ...

Advertising on the internet - a beginners guide.

Our clients constantly ask us how they can make a direct revenue stream by running advertising on their website.

Advertising on websites usually involves placing a link or banner at the top or side of your site. There are three different ways to charge for banner advertising on your site:

CPM - Cost per 1000 impressions. Every 1000 times a banner is shown, your advertiser pays you a set fee. CPM charges usually range from $5 to $50. Note if you are charging the up end of the scale, you would need to have a very niche / specific target audience.

CPC - Cost per click. Every time a banner is clicked by a user, your advertiser pays you a set fee, i.e. if a banner was clicked on 100 times in a month, you could charge $5 / click (which would equate to $500 in revenue).

Set Charge - You may opt to run a banner for a set time period (e.g. week, month or year) for a set fee (e.g. you may tell your advertiser you will run their banner at the top of the site for $200 / month).

So what is the right model for you? Basically, the one that works best for you and your advertiser.

Before you decide to implement a model, you really need to look at your sites stats.

If you are getting lower impressions per month, a pay per click or set charge model will work better.

However if you are a high traffic volume site, CPM is a better method (this is what the major sites such as Ninemsn, Yahoo 7 etc. will use). Usually if you have a high traffic site, you may outsource the management of your advertising to a broker or ad network provider.

These companies will then stream ads directly into your site and manage statistics and billing.

Successful banner advertising

Companies who choose to advertise will nearly always have some kind of tracking mechanism so they can calculate their ROI (return on investment). Let's look at some scenarios.

Scenario 1

Your site receives 1,000,000 impressions per month. You decide to use the CPM model, and charge $10/CPM. Let's say for simplicity you only have 1 advertiser.

This advertiser is essentially paying $10,000 per month. Let say that advertiser gets a click through rate (CTR) of 1%. So for every 1000 impressions, 10 people click on this banner ad, so each click is costing the advertiser $1. Let say for every 100 clicks, they get two sales (i.e. a 2% conversion rate - which is considered satisfactory). So each sale is costing them $50 ($1 per click x 100 clicks = $100. Divide this by the two sales = $50 per sale).

If you're selling a $250 widget - is $50 to acquire the sale sustainable?

Scenario 2

Your site is a low traffic site, however you are in a very niche market, e.g. your website provides free technical resources and a forum to plumbers on the Gold Coast. You average around 5000 impressions a month.

A major plumbing supplier decides they will pay a flat rate of $500/month to run an ad on your site. Lets say this ad offers 60 day accounts to plumbers.

Because your site is geared towards a niche market, there is a higher click thru rate (say 3%), which equates to 150 clicks (or $3/click). Again, because plumbers are interested in this offer (and this ad directly targets them), they get a higher conversion rate (let's say 4%). So they are getting 6 sales a month from this advertisement (each sale is costing them approx $83).

If a plumber is spending on average $2000/month with this supplier - is $83 acceptable to acquire this customer?

Google Ad Sense

There is an alternative to banner advertising called Google Ad Sense. Google will stream ads to your website, and share the revenue generated from each click through (Google works on the CPC method).
Setting up Ad Sense is free, and is usually very easy to implement via your web developer.

Where to from here

Before implementing advertising on your site, ask yourself a few questions:

  1. What are my site statistics like? Does my site generate enough traffic that I can use?
  2. Who is viewing my site (what kind of demographic)?
  3. What kind of model will work for me (and appeal to my advertisers)?
  4. What kind of companies would like to advertise on my site?

You should then contact your web developer, who will be able to assist you in setting up the code, or putting you in contact with a broker / advertising network provider.