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Help, Answers and Advice about your Web Site

Two minute run down on Google Analytics

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So you’ve got access to your websites Google Analytics, but if you don’t really know what Google Analytics is about, or not sure what to look at – here is Trent’s two minute overview of Google Analytics, and some areas you can take a look at.

What to do about a bad google review.

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We’ve discussed previously how important getting good Google Reviews are ... However what happens if you get a negative or a fake review. Regardless if the review is negative or fake – it’s critical to respond in a calm and professional manner. If you cannot to do this, it is better ...

EU General Data Protection Regulation

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The European Union General Data Protection Regulation (GDPR) contains new data protection requirements that will apply from 25 May 2018.  This affects all Australian business (regardless of size) if they: have an establishment (e.g. physical store) inside the EU. offer goods and services to individuals inside the EU, ...

What is an API?

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You may have heard the term API thrown around a lot, but exactly what is an API?  An API is basically an interface for one system to “talk” to another system. For example: if we want to pull a list of reviews from your Facebook Business Page and display this on ...

Connect Facebook or Instagram to your Website

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  To connect your instagram photos, or facebook content to your website, follow the following steps Step 1 - make sure you have a facebook page for your business. Step 2 - Connect your “facebook page” to your “Instagram” account.  Note if you don't want to stream photos from your instagram account, you can skip ...

Flash is dead, long live HTML5.

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One of the web’s most oldest (and surviving) plugins "Flash" is officially being retired by Adobe in 2020.  Flash has been on the way out for the past few years, as browsers (such as Chrome, IE) are disabling Flash. What was Flash used for?   Flash in it’s heyday was heavily used ...

Importance of Google Reviews

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It’s a given these days that consumers (or clients) turn to a search engine such as Google to find out about a product or service they are after.  However once this consumer has short listed what they want (or who they want to use) the next step is they usually ...

How to view updated changes

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Below are video demonstration's on how to do a shift refresh open an incognito (private browsing), or clear your cache In your browser.  It is important to do at least one of these options whenever TMD sends a change live, or updates your site on our test server. Videos Please note you will need sound. Click here ...

How to approach getting links to your site from other sites

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Getting good quality links to your website is critical for Search Engine Optimisation (SEO). But how do you go about finding good quality links, as well as actually securing them from the relevant site owner? Some guides: Getting a link from a site that has nothing to do with your industry or ...

Why we love the payment gateway Stripe

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If you are looking at processing credit cards via your website, you should seriously take a look at the Stripe payment gateway. Why our clients like Stripe: Stripe is an “all in one” merchant and payment gateway. It is very fast / easy to setup (all done online). You can be operating ...

Why an SSL certificate is important for your website.

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Firstly what is an SSL certificate? An SSL certificate is a small file that is installed on a web server, that stores a companies identity via a cryptographic key.  When a user browsers a site with an SSL certificate installed, the browser will display a "padlock" (or the address will go green), indicating that any ...

Creating Good Meta Descriptions and Titles

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Search Engine Optimisation (SEO) is the process / methodology of "optimising" your website to increase visibility within Google.  A good meta description and a good title are a critical piece of the puzzle when optimising your website.  What is a meta description? A meta description is an invisible "tag" that provides an accurate ...

How Remarketing can help your business

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Remarketing allows you to show advertising to people who have visited your website in the past. This normally takes the form of Banner or Text based Ads, and if you are using Google AdWords, are displayed on websites signed up to Google’s Display network. How this works: A User visits your website.  ...

Importance of setting proper title, meta descriptions and seo urls

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For years we've spoken about how important Search Engine Optimisation is for the vast majority of websites. However when looking at a page, what does Google find important? Title tag.  The title tag is what appears in the "tab" name at the top of the browser. The Heading 1 tag (this is ...

eMatters payment gateway shutdown

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The eMatters Payment Gateway is closing down on the 30th of June, and if your account is being migrated to eWay - here is a roadmap of how this will occur (please note that this Roadmap, has been sent to eWay for confirmation and approval. If at any stage, this ...

What is Mod Sec?

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Sometimes when browsing your website or using your Content Management System (CMS), you find you are suddenly "locked" out, and can no longer access your website or CMS. First impression is naturally "our site / system is offline!"  However upon investigation you can find that other people (e.g when browsing via ...

End of Life for ASP Classic Sites

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Websites eventually reach their natural end of life for various reasons including new and better technologies becoming available, customer preferences change, search engines algorithm updates and support for third party plugins (such as file upload components) comes to end. You can read more about why you should upgrade your website here. This ...

Modifying your website - when to contact your web developer

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Having a Content Management System (CMS) installed on your website can be a really powerful and useful tool for website owners.   Specifically for content that changes frequently (such as products, news and blogs), its critical that website owners can update this without refering back to the original developer / agency. However ...

End of Life for Internet Explorer 8,9 and 10

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Microsoft today has announced they are no longer supporting Internet Explorer versions 8,9 and 10.  Read full statement from Microsoft here. What this means is that after January 12, 2016, Microsoft will no longer provide security updates (or technical support) for Internet Explorer 8, 9 and 10.   What browser am I ...

Can Google Crawl JavaScript and AJAX?

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JavaScript is a language that is used by developers to enhance the web experience. JavaScript is used to handle things like: Animations (e.g. banners sliding / fading) Drop down menus Error / Validation messages Popups Slide shows Loading remote content (without forcing the entire page to reload). It is very rare to find a page or website that ...

Adwords and Sponsored Search

To find new customers and increase sales you need to be found quickly and easily online. The majority of people who are looking for a particular service or product will utilise a search engine such as Google.

Two types of search

There are two types of search results Google provides:
- Natural (also called organic)
- Sponsored Search (which is known as the "Adwords" program)

Two types of search and where to find them

 

Natural search is the process where search engines send a Robot (also called a spider) to your site.  A Robot is simply an automated program that catalogues content on your site.   The search engine then decides what your site is about and how relevant it may be to a given search keyword / term.  The search engine then places your site in the search results (what is considered more "relevant" will appear higher)

Sponsored search is the process where you bid on a particular keyword/s.  If you are a Gold Coast based lawyer you might be interested in getting placement for "Lawyer Gold Coast".

You can also decide how much you want to bid on this keyword. So for the Keyword "Lawyer Gold Coast" you may want to bid $1.00 per click.  Generally the higher the bid amount, the higher you will appear in the "sponsored" search results.

If a member of the general public types in "Lawyer Gold Coast" into their search engine and they then click on your ad - you will pay that search engine $1.00.

Hence you only pay when someone actually clicks on your ad. This means that if no one clicks on your ad you don't actually pay anything.

You can also set a daily limit which allows you to control your monthly budget.  If you want to spend a $300 / month with Google for example: this would allow you to spend approximately $10 / day.  Google then will place your ad strategically throughout the day to spend this budget. 

Budgeting means that your ad may not appear 100% of the time for a particular keyword.  If there are 1000 searchs per day for "Lawyer Gold Coast" and we are spending $10 / day -  Google may only show your ad part of the time.

Google has different ways of calculating when to display your ad.  However it is roughly calculated on the ratio between impressions (how many times your ad is seen) and how many times your ads are clicked on.

For $10 per day and a bid amount of $1 per click - your ratio is calculated like this:

If (on average) your ad is clicked on 1% of the time each time it is seen : your ad can be shown 1000 times in one day. This would generate 10 click throughs to your site (which equates to $10).  This is a very simplistic explanation how this works, but the basic premise does hold.

With a sponsored search you can also track your click throughs via reporting so you can track the effectiveness for your campaigns.

Back to the "Lawyer Gold Coast" example.  If you get 300 click throughs - which result in 5 enquiries - is spending $300 worthwhile getting 5 enquiries?

The best results are achieved through a combination of natural and sponsored searches.  Try and get a good ranking in natural search, but if your site is not being found for some keywords - look at running a sponsored search.  Also remember that with Natural search - the order sites turn up in the search results is completely governed by Google.  A sponsored search program tends to deliver a more certain result.

The examples provided above are a guide only and like any advertising medium you should seek professional advice to make sure your campaign will return the maximum result for minimal cost.